1.14.Unexpected Results

Straightforward queries can have unexpected results which at first glance might not fit the query intent. For these kinds of results, consider:

Is there a logical relationship between the query and the result?
How likely is it that the user is going to be looking for this result given the query and location intent?
A result can partially satisfy a secondary intent due to:
Prominence of the feature
Transit intent
1.15.Multiple Transit POIs with the Same Name

Many large transit POIs include multiple means of transportation at the same location.

For example, large airports can have metro or train service within the same location, or train stations can be a hub for trains, metros, and buses.

Other transit POIs at the queried transit POI should be treated as secondary intent with an initial rating of Good but can also be considered Acceptable if the result is less likely to satisfy the user’s intent.

 

Additional demotions can be applied based on the prominence of the returned feature.

 

We have two results that are Estación Atocha, none of two matches exactly the query. And they have different service one is for metro and other one is for Train.

 

Relevance: Navigational as it is the most important station in Madrid

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Relevance: Good as it is a well-known and a popular station in Madrid

1.16.POIs and Transit Intent

A non-transit POI can be associated with a transit POI with the same name.

You can establish the relationship between the two entities by using local knowledge, researching prominence, and understanding how well the result satisfies user intent. This way you will learn whether the query has a distinct navigational intent or if the prominence of the two POIs that share a similar name is so strong that both can be the intent.

The query is for Manuel Becerra, and we retuned three results a metro station, a square and a business in that square.

The query is specific then we won’t demote for distance, as they are the best match close to the Fresh View Port. The square and the metro station have the same relevance, and both could satisfy the user intent.

Relevance: Excellent

This result is a random business within the plaza Manuel Becerra, then won’t be relevant for the user.

Relevance: Bad

Note that if the Query is [Plaza España Madrid], then Plaza España it will be rate as Navigational and metro Plaza España it will be rate Good. As Plaza España is prominent POI in Madrid.

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