Introduction

This document outlines the address expectations in Estonia and should be used as a supplement to the global guidelines.

Main takeaway points for Estonian addresses:

• Estonian addresses in some areas contain a region. This is a mandatory address component if it is part of the official address as found on either an governmental/postal source or in case of a POI, if it is included in the address on the official website or claimed and active social media page.

 

1.Address Components in the Rating Interface:

The chart below illustrates the general relation between address components in Estonia, as well as the associated checkbox in the rating interface.

 

2.Required Components for Search & AC

The table below should be used to check the required address components for results in Search & AC:

* If retuned, the postal code should be complete (5 digits) and correct. See section 6.1.6 Postal Code in the

Global Guidelines for AC.

** Country is considered essential if the result is outside Estonia. The exception is in AC for POI/Business results where the Country is not expected (see the Global Guideline for AC, chapter 7.1. Business/POI Suggestion

*** For POI’s, the term “Official Address” is the address that is listed on the POI’s official website or if no website is present, the official, managed social media page.

 

2.1Examples of the minimum address requirements in Estonia:

Result Type

Search

Autocomplete

Legend

POI Address

Üksnurme tee 6, 75501 Saku, Eesti*

Üksnurme tee 6, Saku

Street Name Street Number Sub-locality Postal Code Locality Country

Transit POI

  r

Tallinn, Eesti*

Tallinn

Street

Rüütli, 80011 Pärnu, Eesti*

Rüütli, Pärnu, Eesti*

Locality

Tallinn, Eesti*

Tallinn, Eesti*

Postal code

20305 Narva, Eesti*

9480 Løkken, Eesti*

Natural Feature / POI’s without an Expected Address

Can be left empty, but if any components are shown that component has to contain the feature completely. For more detail on this, see the Global Search GL chapt.: 8.3.1. Natural Features or the Global AC GL chapt.: 7.3.1. Natural Features.

NB! For AC the country is not an expected address component and should therefore not be rated as Incorrect if missing.

Country

Eesti

Eesti

* In Search country is optional when result is within the test locale. In AC the country is not expected in POI / business results and is optional in Address results unless the result is in another local/market

3.Rating examples

In the table below you can see a few examples of ratings for addresses

3.1 POI/Business

Mode

Result

Official Business Website

Rating and Explanation

Search

Circle K Üksnurme tee 6, Saku, Eesti

Circle K

Üksnurme tee 6, 75501 Saku, Eesti

Address should be rated Incorrect – Postal Code as we are missing postal code: 75501 which is a mandatory component of a POI address in Search

AC

Circle K, Üksnurme tee 6, Saku, Eesti

Circle K, Üksnurme tee 6, Saku, Eesti

Address should be rated Correct as in AC the postal code is optional.

3.2 Address

Mode

Result

Official Address

Rating and Explanation

Search

Kaluri tee 5A, Haabneeme, Eesti

Kaluri tee 5A, 74001 Haabneeme, Eesti

Address should be rated Incorrect – Postal Code as we are missing the mandatory postal code: 74001

AC

Kaluri tee 5A, Haabneeme, Eesti

Kaluri tee 5A, 74001 Haabneeme, Eesti

Address should be rated Correct as in AC the postal code is optional.

3.3 Street

Mode

Result

Official Address

Rating and Explanation

Search

Pallasti, Tallinn, Eesti

Pallasti, 10112 Tallinn, Eesti

Address should be rated Incorrect – Postal Code as we are missing the mandatory postal code: 10112

AC

Pallasti, Tallinn, Eesti

Pallasti, 10112 Tallinn, Eesti

Address should be rated Correct as in AC the postal code is optional.

3.4 Postal Code

Mode

Result

Official Address

Rating and Explanation

Search

76410 Saue vald, Eesti

76410 Saue vald, Eesti

Address should be rated Correct

AC

Saue vald, Eesti

76410 Saue vald, Eesti

Address should be rated Incorrect – Postal Code as we are missing the mandatory postal code in the result

3.5 Locality

Mode

Result

Official Address

Rating and Explanation

Search

Võnnu, Eesti

Võnnu, Eesti

Address should be rated Correct as this result meets the mandatory address component expectations.

AC

Võnnu, Eesti

Võnnu, Eesti

3.5 Country

Mode

Result

Official Address

Rating and Explanation

Search

Eesti

Eesti

Address should be rated Correct as this result meets the mandatory address component expectations.

AC

Eesti

Eesti

4.Classifications

The classifications for POI’s in Estonia will show in English or Russian. This should not be a cause for demotion in the ratings, as this is expected behaviour. Please only demote if the classification that is shown in English or Russian is incorrect for the POI in the result.

Mode

Result classification

Correct language

Rating and Explanation

Search

POI Name: Selver Classification: Гипермаркет

POI Name: Maxima

Classification: Hüpermarket

Name should not be demoted for incorrect language in the classification, please focus on the meaning of the classification and determine if this is the best classification for this POI.

AC

POI Name: Rimi express Classification: Supermaket

POI Name: Rimi express Classification: Selvehall

.

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