1.Introduction

 

Welcome to Address Verification evaluation. These guidelines will teach you how to evaluate the accuracy of addresses.

The information produced from these ratings will be used for evaluation purposes only.

What You’ll See

For each task you will be presented with a query (usually in the form of an address) and one or more responses to that query address.

Each response will consist of two parts:

1.A response address
2.A pin (the latitude-longitude position for the query address is indicated on the map with a pin)

What You’ll Do

You will first decide if the query address is:

Valid
Invalid

If the query address is Invalid, you’ll decide if it is:

Reasonable
Not Reasonable

If the query address is:

Invalid and Not Reasonable: No further rating is required. Leave a comment about why the query is Invalid and Not Reasonable and move to the next query.
Valid or Invalid but Reasonable: Find and record the center latitude and longitude for the query address.

If the query is either Valid or Invalid but Reasonable, you will evaluate:

Pin accuracy (in relation to the query address)
Response address accuracy (in relation to the query address)

Note that in Address Verification, pin and address accuracy are rated only if a query address has been rated Valid or Invalid but Reasonable. The table below shows how the task types compare.

2

.

Task Type

Pin

Address

Search

Reflects the result

Rated independently of the query

Address Verification

Reflects the query address (not the response address)

Response address rated based on how accurately it reflects the query address

2.Tool Interface

Function

Screenshot

Description

Map Layers

The map will open in hybrid view. To switch to satellite or standard view, use the drop-down on the bottom right of the map.

Pin Icon

.

.

The pin icon will be rated for accuracy. The tip of the pin marks the actual location to be rated. (The head of the pin is only an indicator.)

4

The tool you’ll use for this task is similar to the one used in other TryRating tasks. This section will highlight the differences.

When you open the tool you’ll see the task map on the left and the query address, response address, and rating choices on the right.

Function

Screenshot

Description

Pop-Up

Click the pin icon to see a pop-up showing an address and latitude/longitude.

Note: Ignore the address you see in the pop-up and rate only the query and response addresses in the rating tool.

Query Address

The complete query address is presented first, often followed by each of the individual components. You may also see the complete address followed by the complete formatted address.

Note: If the complete query address or the list of individual components are missing address components, rate based on the one that contains the most complete set of components.

Go to Lat/ Lng

This tool will move the map to the location of the coordinates you enter.

 

3.Query Address Validity

A query address can can be:

Valid
Invalid

You’ll rate query address validity before you rate the response address. You don’t need to look at the response address in order to research and rate the query address.

A Valid query address is:

Unambiguous: The query address must refer to a single unique location. Even if it does not contain all the address components required in a specific market, the query address must contain enough components to point to a unique location.
Real: The query must refer to an address that exists in the real world. Use multiple research sources to determine if an address exists. Do not rely on the postal service alone.

A query address that does not meet any one of these conditions is Invalid.

If you cannot prove that an address is Invalid, give it the benefit of doubt and rate it as Valid. If you do this, use the comments box to explain that you were unable to verify the query address validity due to a lack of resources.

Note: Query formatting does not affect validity. A query that satisfies all of the conditions above is Valid even if it has formatting issues.

3.1. Single Property

In this test, a single property is:

1.One property with a single building
2.One property with multiple buildings that have the same address. This can be:
A single residential property with buildings such as (but not limited to):
Sheds
Garages
Guest/pool houses on the same property with no addresses of their own
A business with multiple buildings that use the same address

Query

Screenshot

Rating and Explanation

1351 Navarro Dr

Sunnyvale CA

94087

.

..

Query Address

Valid

This property has a garage in the backyard. The garage is on the same property as the main building and does not have a separate address. This is a Valid query address.

.

Query

Screenshot

Rating and Explanation

8133 Mechanicsville Tpke

Mechanicsville, VA

23111

United States

.

.

Query Address

Valid

This entity has three buildings on its property. The query is Valid.

824 Cumberland Dr, Sunnyvale, CA

94087

Query Address

Valid

This is the address of a school. All the rooftops are on the school’s property and all share the same address.

There are no unit numbers associated with these buildings, so unit numbers are not needed in this address.

(Compare this example to [3480 Granada Ave], below, which has unit numbers. In this case, a unit number is required in the address to identify a specific building’s location.)

175 N Jackson Ave

Ste 103

San Jose, CA 95116

Query Address

Valid

This query address points to a specific location inside a single building that contains units.

.

.

.

.

Query

..Screenshot

Rating and Explanation

175 N Jackson Ave

San Jose, CA 95116

.

.

Query Address

Valid

This query address points to a single building that contains units. No unit number is needed in the address to differentiate this building from any other, since the address points to only one building.

Note: This single building containing units is different from the apartment complex rated Invalid below. When an address is used by more than one building, a unit number is needed in the address to identify a specific building’s location. In cases like this, follow the [3480 Granada Ave] example.

3480 Granada Ave,

Santa Clara, CA 95051

Query Address

Invalid

This address belongs to an apartment complex with multiple buildings. All the buildings have the same street address and each building contains multiple apartments with unique unit numbers.

The query address is Invalid because it is missing the unit number needed to be able to identify one rooftop. In order to be a unique address, the query would need to include a unit number.

3600 Rodeo Ln,

Santa Fe New Mexico 87507

Query Address

Invalid

The query address is Invalid because it refers to four separate buildings containing multiple businesses, each with its own unique unit number.

This address is missing the unit number needed to be able to identify one rooftop. In order to be a unique address, the query would need to include a unit number.

3.2. General Considerations

...The queries you are evaluating are real queries submitted by users. Because they are real, they may contain minor errors and inconsistencies. Issues can include:

Misspellings
Query address includes other information
Name
POI name
Business name
Atypical abbreviations
Extra words
Bad formatting
Missing components

These issues are totally acceptable as long as there is one clear location implied by the address. If a human could understand the exact location that’s desired, even with any of these issues present, then the query is Valid.

Missing or extra address components do not automatically make a query Invalid. Each case should be judged based on whether you can make a decision on validity using the components you see.

For the purposes of this test, business, POI (point of interest), and AOI (area of interest) names are not considered to be address components. If an address contains them, ignore them and rate based only on the components that remain once the name is removed.

P.O. Box query addresses will always be considered Invalid since they have no maps intent.

Building names are considered valid address components only in the countries where they are part of the standard address. For example, in the US, building names are not an address component, while in Great Britain building names, which usually stand in place of a street number, are an expected and valid address component. See your Country Specific guidelines for more information.

3.3. Examples of Valid Query Addresses

Query Address

Query Issue

Comment

10026 Peninsula Ave

Cupertino, CA

95014, United

States

None

This is a full and unambiguous address

.

Query Address

Query Issue

Comment

10026 Peninsula Ave

Cupertino, CA

95014, CA, United States

State appears twice

The state, CA, appears twice in this badly formatted query, but the address still refers to a single location. Formatting is irrelevant for the query’s validity.

Kaiser Permanente

La Mesa Medical

Offices, 8080

Parkway Dr,

La Mesa, 91942, CA

None

Business names are never address components, but query addresses that contain them can still be Valid. This is a full address and points to one single location.

109 W Santa

Barbara, Dededo,

96912, Guam

None

This is a query in an en_US test. This query is Valid despite being outside the continental US. It is unambiguous and points to a single location.

Rose Cottage

Fullerton Road

London

SW18 1BX

None

This query is Valid because building names are valid address components in en_GB.

10026 Peninsula Ave

Cupertino, CA

95914, United

States

Misspelled postal code

95914 is not a valid zip code for Cupertino. The correct zip code for this address is 95014. Once the zip code is corrected, the query is a full and unambiguous address.

37 n. pasadena, phoenix, az, 85013, united states

Misspelled street direction

There is no 37 N Pasadena, Phoenix, AZ, 85013 (nor is there a South or East Pasadena). The only address that exists is 37 West Pasadena, Phoenix, AZ, 85013. This is a Valid address as once the street street direction is updated. It refers to an unambiguous location.

447 Great Mall

Parkway, San Jose, CA, 95035, United

States

Address in neighboring city

The query address does not exist in San Jose. However the exact same address exists in the adjacent city of Milpitas: 447 Great Mall Parkway, Milpitas, CA, 95035, United States. The query should be considered Valid because this is clearly a case of a mismatched locality name in the address. The zip code is an additional clue that the address is unique.

gruber strasse 9,

vaterstetten, ebe,

85599, deu

Extra or unnecessary info in query

This German address contains an obscure three-letter municipality abbreviation, “ebe,” which is not part of a typical full address in Germany. As long as such extra info does not introduce ambiguity and is a small part of the address, consider the query Valid. Simply ignore such extra items (and make sure to remove them when you research the query).

.

Query Address

Query Issue

.Comment

a wels salzburger strasse 114, oberösterreich, 4600, aut

Additional individual or POI name in query

“a wels” is a name, and this extra information does not prevent the address from pointing to a single location.

4201 4202 E Fowler Ave, Tampa, Florida

Query with two street numbers – one that does not exist

.Though this query contains two street numbers, research shows that 4201 E Fowler Ave does not exist. Since only 4202 E Fowler Ave exists, we should assume this is what the user intended. In that case, this would be a Valid address.

Note: If both addresses existed, then this address would be Invalid because it does not refer to a single location.

Kirovskaya Street

68A

Tymovskoye Sakhalinskaya region Russia

694400

Query with incorrect street

number

Kirovskaya Street 68A does not exist, but Kirovsksya Street 68 does exist. Since there are no other possible addresses with the street number 68 on Kirovskaya Street, the query can only refer to one single location: Kirovskaya Street 68. We should assume that the street number 68 is what the user intended and consider the query Valid.

Øster Farimagsgade

5,

1353 København K,

Danmark

Query not recognized by postal service

While “Øster Farimagsgade 5” is not recognized by the official governmental resource (only “Øster Farimagsgade 5A”, “Øster Farimagsgade 5B”, “Øster Farimagsgade 5C”, etc. are recognized), research shows that this address is being used by a single business. Given the conflict between the information given by the governmental resource and the official business website, we would side with the business. In this case, the address exists and is Valid.

355 – 365 Ngô Gia

Tự

Phường 3, Quận 10,

Hồ Chí Minh,

Vietnam

Query is for an address range

In certain markets, an address range can refer to a single building. Since research shows that this address refers to a single unambiguous real-world location, it is Valid. See your Country Specific guidelines for more information.

Avenida General

Sanjurjo, 189 1 A Coruña,

A Coruña

15006

ES

Query contains a street name that is no longer in use but is still

recognized by official sources

While this street name is no longer in use (the current street name is Avenida Oza), the name Avenida General Sanjurjo, is still recognized by the Spanish postal service and appears on street signs, so this is a Valid query address.

Query Address

Query Issue

Comment

175 N Jackson Ave Ste 1103

San Jose, CA 95116

Query contains a unit number that does not

exist in real life

This is the address for a single building that contains units. Although Ste 1103 does not exist in real life, the address is still Valid without it. That’s because no unit number is needed in this address to differentiate this location from others with the same address (since there are no others with the same address).

3.4. Examples of Invalid Query Addresses

Invalid query addresses:

Are ambiguous
Do not exist in the real world
Do not refer to one clear location

Query Address

Issue

Comment

Off Hwy 101,

Mountain View,

CA 94040, US

Query does not refer to one clear location

This is not a full address or an actual address and does not refer to one clear location.

pasadena ave, phoenix, az, 85013, us

Query does not refer to one clear location

This address is missing the street number. The street has multiple street numbers, so this address does not refer to one clear location.

New York, NY, United States

Query does not refer to a single clear location

This address refers to an entire locality rather than to a specific address within it.

ROOFING,

SANDUSKY, OH,

44870, UNITED

STATES

Query does not refer to one clear location

The query refers to a type of business, not one clear location.

12 37th st NYC

Query is ambiguous – it refers to more than one address in the real world

The address 12 37th St NYC does not exist in New York, but both 12 E 37th St or 12 W 37th St do. Since the query 12 37th St NYC could refer to either of these unique locations, it’s ambiguous and Invalid.

1193 California,

Palo Alto, CA,

United States

Query is ambiguous – it refers to more than one address in the real world

This is another example of an ambiguous address which could refer to any one of two different addresses in Palo Alto: 1193 California St or 1193 S California Ave.

.

Query Address

.

Issue

Comment

1700 S California

Ave, Palo Alto, CA, 94306,

United States

.

Query address does not exist

.

Research shows that the number 1700 does not exist on South California Ave in Palo Alto.

5290 Belt Line

Rd, Dallas, TX

75254, United

States

.

Query is not a single location

.

The query is Invalid because it refers to four separate buildings, each one containing multiple businesses with unique unit numbers. This address is missing the unit number needed to be able to identify one specific rooftop.

8080 8000

Parkway Dr, La

Mesa, 91942, CA

.

Query is ambiguous

The query contains two existing street numbers, each referring to a different location.

3480 Granada

Ave, Unit 10,000

Santa Clara, CA

.

Query contains a unit number that does not exist in

real life

This address for a multi-building residential complex contains a unit number that does not exist. Because this is not a real-life unit number, we cannot use it to identify one specific rooftop, making this query address Invalid.

Bowling Green

University,

Bowling Green,

Ohio

.

Query address is not a single location

AOI (area of interest) or POI (point of interest) names are not part of the address for this test. Any query that includes these names should be considered without the name.

For this particular query, removing the POI name leaves the address: Bowling Green, OH, which is an Invalid query address, as it does not indicate a single location.

Aziz Mall, Jedda,

Mecca,

Saudi Arabia

.

Query address is not a single location

AOI (area of interest) or POI (point of interest) names are not to be viewed as part of the address for this test. Any query that includes these names should be considered without the name.

For this particular query, removing the POI name leaves the address: Jedda, Mecca, Saudi Arabia, which is an Invalid query address, as it does not indicate a single location.

112 Wieland Ave,

San Francisco, CA 94112

.

Street name in query address is no longer in use

Research shows that this street’s name was changed to Judson Ave in 1909. “112 Weiland Ave” is not recognized as a unique real-world location by the postal authorities or any other official sources, so it is an Invalid query address.

 

4. Is This a Reasonable Address?

All query addresses that have been rated Invalid should be analyzed to see if they are Reasonable.

Before defining a Reasonable address, it’s important to understand a few definitions:

Term

Screenshot

Explanation

Block

A block is the smallest division of space surrounded by intersections. It is the distance from one intersection to another. Intersections with service roads are not considered a delimiter.

Plaza

A plaza can be:

City square: A large open place, often with historic significance
Strip mall (also known as shopping plaza, shopping center, mini-mall): an open-air area with stores

Residential complex

A residential complex is typically any of:

Apartment building: A building with multiple apartments
Apartment community: Multiple apartment buildings sharing common grounds
Townhomes: Houses attached to each other, usually in a row

 

For an address to be rated as Reasonable, it must refer to a location that exists in the real world and be at least one of:

A small area that has at most five rooftops and is on one side of a block
An area on one side of the street that is equal to or smaller than a block
A small area that cannot be broken down any further in terms of address components

  The address in the result is as specific as it can be for the locale

A plaza-like feature
A residential complex that is equal to or smaller than two blocks in size An address/postal code that defines a small area that is within eyesight:

◦  The area should not include any visual impediments such as turns in the road or other buildings

  Trees are not considered visual obstruction

  If in doubt between a block and within eyesight, choose the most generous of the two

Query Address

Screenshot

Rating and Explanation

Waller Street,

Carlisle, Cumbria,

CA1 2DA

Reasonable Address

Yes

This result is a Reasonable address because it is a small street equivalent to a block. Once a user reaches this street it is easy to find the intended location.

Lewes Road

Polegate

BN26 5SG

England

Reasonable Address

Yes

The postal code for this address defines a very small area within eyesight. Once a user reaches this area they will be able to find the intended location.

.

Query Address

Screenshot

Rating and Explanation

Walkden Road Manchester

M28 2QT

England

.

..

Reasonable Address

Yes

The postal code of this address points to three buildings. Once the user reaches this area it will be easy to identify the intended location.

Valencia St & Cunningham Pl,

San Francisco,

CA

Reasonable Address

Yes

The query refers to an intersection. This result is a Reasonable address because the area is smaller than a block.

3480 Granada

Ave,

Santa Clara, CA

Reasonable Address

Yes

The query address is missing a unit number, which it needs in order to be a unique address, This makes it an Invalid address. However, this address is Reasonable because it refers to a residential complex less than two blocks in size.

Vossegata 18,

0475 Oslo,

Norway

Reasonable Address

Yes

The query address is missing the extension it needs in order to be a unique address, and we have no evidence that the stand-alone address exists. That is why this address is Invalid.

However, this query address is Reasonable because it refers to a residential complex equal to a block in size.

.

Query Address

Screenshot

Rating and Explanation

3600 Rodeo Ln,

Santa Fe New

Mexico

.

..

Reasonable Address

Yes

This query address is Reasonable because it refers to a small plaza-like feature with only 4 rooftops.

1627 -1635 W

Carson St,

Torrance, CA

90501

Reasonable Address

Yes

Since the query is for an address range and does not refer to a single building, this is an Invalid address. However, the address range is Reasonable because it contains fewer than 5 rooftops. A user in this area will be able to find the intended location.

Jalan Permas

3/10

Johor Bahru

Johor

81750

MY

Reasonable Address

Yes

The query address is for an entire street, so it is Invalid. Although the street contains several blocks, it is very short and the entire street is within eyesight. When in doubt between a Reasonable area of a block and a Reasonable area that’s within eyesight, choose the most generous of the two. In this case, the entire street is within eyesight.

Note: If this street were very long, and not all of it were within eyesight, it would be Unreasonable.

.

Query Address

Screenshot

Rating and Explanation

Le Pal

Madière, 09130

FR

.

..

Reasonable Address

Yes

This query refers to a small administrative area known as lieu-dit in France. Since this address cannot be broken down into more specific address components, it is a Reasonable address.

Threecastles Townland, Co.

Kilkenny, IE

Reasonable Address

No

This query refers to a small administrative area known as townland in Ireland. The boundary of the townland is highlighted in green and three separate roads within the townland are highlighted in red. Since this address can be broken down into more specific address components (streets), it is Unreasonable.

Turtle Rock Rd, Austin, TX

Reasonable Address

No

This address is Unreasonable for several reasons:

It is a large road segment that spans several blocks
There are more than 5 rooftops
It does not meet the eyesight rule.

Query Address

Screenshot

Rating and Explanation

Bowling Green

University,

Bowling Green,

Ohio

Reasonable Address

No

POI and AOI names are not part of the address and can be ignored even though they refer to a smaller area. The remaining address (Bowling Green, Ohio) refers to an entire locality, which is not a small enough area to be considered Reasonable under any of the criteria.

Novospassky

Lane, 3, Moscow,

Russia, 115172

Reasonable Address

No

The query address does not exist in real life.

The only addresses that exist are “Novospassky

Lane, 3k1”, “Novospassky Lane, 3k2”, and “Novospassky Lane, 3k3”. However, these addresses have different street extensions, which are treated as different street numbers, and this is not a complex, so the query address is Unreasonable.

5. Provide Latitude and Longitude

If you rate a query address Valid or Invalid but Reasonable you must provide its latitude/longitude:

1.When the target location is a single building/rooftop, the latitude and the longitude should be for the center of that rooftop.
2.When the target location is an area with multiple buildings (for example a plaza, campus, or small area with multiple buildings), the latitude and longitude should be for the center of the area.

5.1. Existing Pin in Ideal Location

When you open a map, you will see a pin:

If the pin is already in the ideal location, click it to reveal a pop-up showing the address and latitude/ longitude. Copy the latitude and longitude into the field on the right side of the tool.

5.2. Existing Pin in Wrong location

If the existing pin is not in the center of the target area, use the built-in tool to drop your own pin and collect the latitude/longitude:

1.Click the pin icon on the top right of the map.

2.Click the place on the map you’d like the pin to drop. A pin and a pop-up window showing the pin’s address and latitude/longitude will appear.
3.Copy the latitude/longitude into the fields on the right side of the tool.

If you need to change the purple pin’s location, drag it to the new location or click Delete Pin and start again.

Latitude and Longitude

The latitude/longitude coordinates you enter in the tool must contain at least four digits after the decimal point.
Note that the longitude is negative for the location above, so there is a minus sign “-“ in front of “75.465705.” This minus sign must be included when you copy the coordinates.

5.3. Map in Wrong Location

If the map in the tool shows the wrong location for the query address, use the satellite view in an online map service to find the lat/long coordinates you’re looking for and copy them into the Go to Lat, Lng field at the top right of the tool.

Click Go to Lat, Lng and the map will move to that location. Keep zooming in until you find the precise area you’re looking for. You can then drop a pin and record the correct coordinates.

If you cannot determine the target location’s center latitude/longitude, fill in the Center Latitude and Longitude field with 0,0 and leave a comment explaining why you did this.

5.4. World Map

When you see a world map with no pin, it means that no response location was found. Even when no response location was found, you can still rate the query address if it is Valid or Invalid but Reasonable. You can also record the lat/long coordinates of the query address:

1.Close the red No location available box by clicking the X at the top right corner
2.Use an online map service to find the lat/long coordinates of the address you’re looking for and copy them into the Go to Lat, Lng field at the top right of the tool.
3.Click Go to Lat, Lng and the map will move slightly to center over the requested location.
4.Zoom in until you see the address you’re looking for.
5.Drop a pin and record the coordinates of the query address.

6.Pin Accuracy

Every query that returns a response address will show a pin on the map. You will rate the accuracy of each pin’s placement in relation to the query address using this scale:

Perfect
Approximate
Next Door
Wrong
Can’t Verify

Note: While in Maps Search the pin should be a reflection of the result address, in Address

Verification, the pin is a reflection of the query address (when the address is either Valid or Invalid but Reasonable).

The location represented by the pin should reflect the query address. A pin can be correct when other response components are rated incorrect.

Some result types are eligible for fewer possible ratings in the rating scale. Different types of features and expected pin locations will be discussed below.

Pin Accuracy Rating Workflow

6.1 General Considerations

The following chapters offer more information on how to evaluate the pin based on the feature presented. They describe issues to consider when evaluating the pin.

6.1.1.  Pin Resources

Rate pin placement according to consensus from multiple reliable online resources. These resources should include both aerial and street-level views whenever possible. Reliable resources include:

Reliable online map resources, including vector and hybrid views
Hybrid views may provide additional points of reference including the locations of streets
Street imagery
Accurate street-level imagery can also be found on claimed social media sites, crowdsourced user review sites, and articles in primary publications (newspapers or similar publications that do their own reporting)
Official venue maps and directories, which can contain information not available in street imagery
Government property registries

Note: After using these research resources, always verify pin placement using the layers provided in the TryRating tool. This means that even if you have gathered coordinates elsewhere, you must rate pin placement based on what you can actually see in the TryRating layers..

6.1.2. Satellite Imagery vs. Vector Map

When there is a difference between where the pin drops in satellite imagery and where it drops on the vector map, always use the map layer in the TryRating tool that is more generous towards the ideal pin location. For example, if the pin drops on the rooftop in satellite imagery, but in the parking lot in vector map, rate using satellite imagery because a pin on a rooftop gets a better rating than a pin placed in a parking lot. Even if there is a major shift between satellite imagery and the vector map in a larger area, such as a complete city or region, rate according to the most generous layer.

Note: When deciding between the generosity of the vector and satellite views for pin rating, use only the vector/satellite views provided in the TryRating tool.

In cases where the vector map does not show any building contours at all, use satellite imagery to find building contours. If satellite imagery is unavailable, use your best judgment to determine the correct location of the pin.

In the screenshot below, the vector map does not provide any contours, so it is difficult to determine where each building is. In cases like this, satellite imagery should be used instead.

Vector Image

Satellite Image

6.1.3. Boundaries of the Feature (Approximate Area)

To rate a pin for a feature, you must first understand where the feature begins and ends. Some features have rooftops (houses, businesses, malls, and so on) and sit on a parcel of land that belongs to or is associated with them. Other features do not have rooftops (mountains, parks, waterfalls), but there is still a place where they begin and where they end.

A boundary is a real or imaginary line that separates one feature, or the parcel it sits on, from another. The boundaries of a feature always include half of the road when a road is present (see the Half ‘n Half rule below).

Boundaries can include:

Fences
Walls
Garden plants and bushes
Bodies of water (lakes, rivers, oceans)
Other dividers
Property lines confirmed by official sources

If there is no divider, draw an imaginary 90-degree line to the road or use the Half ‘n Half rule below.

Example

     Explanation

EXAMPLE TYPE: SINGLE RESIDENTIAL PROPERTY

.

1556 Tobias Dr

San Jose, CA 95118

.

The property boundary is defined by half of the road on one side and physical dividers like brick, concrete, and wooden fences on the others.

EXAMPLE TYPE: SHOPPING CENTER

.

2086 NewPark Mall Newark, CA 94560

.

The property boundary is defined by the roads surrounding the shared parking lot.

 

6.1.3.1. Half ’n Half and Tennis Rules

Use the “Half ‘n Half” rule to determine the Approximate and Next Door pin locations. In dense areas where boundaries are hard to detect, divide the space between the street or next building in half to create a line.

 

Example

Explanation

EXAMPLE TYPE: HALFN HALF TO STREET

.

Extend the feature boundaries to the middle of the road(s). The example shows how Will Rogers Dr (to the south) and Saratoga Ave (to the east) are divided in half to define the outer limits of the Approximate area.

EXAMPLE TYPE: HALFN HALF TO NEXT BUILDING

.

The space between two buildings can be divided in half to create a boundary for an Approximate pin placement.

Use natural boundaries as much as possible to draw the line between a Perfect, Approximate, Next Door and Wrong pin location.

To address close calls, apply the Tennis Rule:

If the tip of the pin is still touching the line, the pin is considered inside the boundary.

If the tip of the pin points outside, it is outside of the boundary.

6.1.3.2. Boundaries in Shared Spaces

When a feature shares a parcel or parking lot with other entities and the same space is used to access many entities, it can be difficult to determine a feature’s boundaries. In cases like this:

Use the guidance provided in Boundaries of the Feature
If the shared parcel contains through roads, apply the Half ’n Half rule to them:
Through-roads are part of the public road network that can be used to go to places other than the specific parcel
The Half ‘n Half Rule may also be applied to the parcel’s internal access roads if they meet all three of these conditions:
They must continue all the way through the parcel and
They must have an exit and entrance to public roads at both ends and
They must be continuously and clearly separated from the shared parking areas by curbs, barriers, road markings, do not cross lines, or similar features

 

.

Example

Explanation


EXAMPLE TYPE: BOUNDARIES OF AN ENTIRE CAMPUS



660 Stanford Shopping Center Palo Alto, CA 94304

.

This address is for the Stanford Shopping Center, a campus containing multiple rooftops and POIs. When this shopping center is the result, the entire parcel is Perfect (green). This includes all buildings, parking lots, and parking structures in both the north and south sections of the mall on either of side Arboretum Rd, the public road that cuts through the parcel.

.

Example

Explanation

EXAMPLE TYPE: BOUNDARIES OF A POI IN A SHAR

ED SPACE WITH THROUGH ROADS

550 Stanford Shopping Center Palo Alto, CA 94304

.

This is the address for a specific department store located in the south section of the shopping center’s parcel.

When the specific store (shown in green) is the address, only the south part of the mall including 1/2 of Arboretum Road is rated Approximate (shown in yellow). This is because Arboretum Road is a public road that can be used to access places outside the parcel. The north side of the parcel (shown in red) is rated Wrong because the public road acts as boundary to the store’s Approximate area.

.

Example

Explanation

EXAMPLE TYPE: BOUNDARIES OF A POI IN A SHAR

ED SPACE WITH NO THROUGH ROADS

6593 W Colfax Ave

Lakewood, CO 80214

.

.

.

This is the address of a restaurant in a strip mall with shared parking that has no public or internal access roads passing through it. The entire shared parcel is rated Approximate (yellow area) and only the section of the rooftop over the restaurant is rated Perfect (green area). This is because the exact location of the business can be confirmed with street imagery or other strong evidence.

.

6.1.4. Next Door

A pin will be considered Next Door if it drops on the immediate property next to the intended one. A Next Door pin must be:

On the same street as the intended property

  The Next Door property must have the same street name as the intended property

On the same side of the street as the intended property
The first property to any side of the intended property
On the same block as the intended property

“Immediate property” refers to the boundaries of the property as a whole, even if there is no rooftop (for instance, if it is an empty plot). Determine the boundaries as explained in the section above.

Note that the Half ’n Half rule explained in Section 6.1.3.1 also applies to Next Door properties.

No Next Door for Shared Spaces

A feature cannot be Next Door to another feature within the same property boundaries. This means that two buildings in the same shared parking lot or parcel can never be rated as Next Door to one another.

There will also be no Next Door ratings made outside the shared parcel or shared space. Any pin falling outside of the Approximate area will be marked Wrong.

6.1.5. Can’t Verify (Smallest Identified Area)

In cases where a rooftop cannot be identified, Perfect cannot be given. In these cases, Can’t Verify can be used if the pin is within the smallest area that can be identified as a potentially correct location. A pin outside of this area is considered Wrong.

Can’t Verify for Valid Address

Example

Explanation

920 Remour Ln

Mount Shasta, CA 96067

.

There is no street imagery in the area, so the exact location of 920 Remour Ln cannot be determined, though its existence is confirmed by the postal service. Remour Ln is a dead-end street and satellite imagery allows us to confirm the location of the the last properties on the street. The last building number that can be confirmed is 912. We can now create a perimeter within which the pin should be dropped (teal area).

Can’t Verify -> All pins dropped within the teal area

Wrong -> All pins dropped outside the teal area

Can’t Verify for Invalid but Reasonable Address

Screenshot and Result

Explanation

350 352 Bukit Batok Street 34

Singapore, 650352

The address 350 352 Bukit Batok Street 34, Singapore, refers to two rooftops that are beside each other. It’s an Invalid address because it contains two street numbers that refer to two different locations. It is also a Reasonable address because it refers to an area on one side of the street that is equal to or smaller than a block.

There is satellite imagery for this area, but clouds cover the the exact location of the address. Using evidence from other reliable resources, a perimeter for where the pin should be dropped can be established (teal area).

Can’t Verify -> All pins dropped within the teal area Wrong -> All pins dropped outside the teal area

6.2. Single Rooftop

Rating

Explanation

Perfect

Pin falls on the rooftop of the property specified in the query address

Approximate

Pin falls within the boundaries of the property including on any rooftop that’s not the intended one.

Next Door

Pin falls on the next door property

Wrong

Pin falls outside of the property boundaries or next door property

Can’t Verify

See Can’t Verify.

Best Available Evidence

Pin rating for most features found under rooftops is based on the best available evidence for that feature’s location. That is, the more evidence that can be found to verify a feature’s location, the more precise the pin’s location must be in order to be rated Perfect. (This is true whether or not the feature’s address includes a unit number because the goal is to find the location of the feature.)

If street imagery or other strong evidence can be found to confirm a feature’s specific location under a shared rooftop, only that location will be considered Perfect.

If a shared rooftop can be identified but there’s no strong evidence to confirm the feature’s specific location under it, the entire rooftop will be considered Perfect.

If several rooftops share an address and there’s no strong evidence to confirm which rooftop the feature is under, all rooftops will be considered Can’t Verify.

.

Example

Explanation

EXAMPLE TYPE: INDIVIDUAL HOME  

.

5507 Dent Ave

San Jose, CA 95118

.

Perfect -> The pin is on the rooftop specified in the query address (green area)

Approximate -> The pin is within the boundaries of the feature (yellow area)

Next Door -> The pin is on the immediate property next to the intended feature (purple area)

Wrong -> The pin falls outside of the property boundaries or Next Door property (everything else)

.

Example

Explanation


EXAMPLE TYPE: MULTIPLE STREET NUMBERS UNDER ONE ROOFTOP WITHOUT SHARED PARKING




Breitensteinstrasse 77, 8037 Zurich

.

Available evidence can have a big impac street numbers under it.

This is a residential townhouse without

Note that the same rating principles app

t on rating when a pin is dropped on a rooftop with multiple

shared parking. ly to buildings with patchwork rooftops.

With evidence

Using street imagery or other strong evidence, four entrances for the street numbers can be identified: 75, 77, 79 and 81. Once the rooftop area where the pin should be dropped is determined, draw imaginary lines to delimitate that area. A pin dropped within that area will be rated Perfect. A pin dropped within the property boundaries of the perfect rooftop will be rated Approximate. The rest of the connected rooftop with the appropriate property boundaries will be rated Next Door (purple area) or Wrong (red area) if the corresponding rooftop portion is farther than the Next Door property.

Perfect -> The pin is on correct portion of the rooftop (green area)

Approximate -> The pin is within the boundaries of the feature (yellow area)

Next Door -> The pin is on the immediate property next to the intended feature (purple area)

Wrong -> The pin falls outside of the property boundaries or Next Door property. (everything else)

.

.

..

Example

Explanation

Without evidence

Without street imagery or other strong evidence, research may indicate that the address range under the rooftop is 75 to 81, but the locations where the middle numbers 77 and 79 start and end cannot be determined. In this case, a pin falling anywhere on the correct rooftop will be rated as Perfect, even if the precise location on the rooftop for #77 cannot be determined. A pin falling within the property boundaries will be considered Approximate and the buildings to the right and to the left will be considered Next Door.

Perfect -> The pin is on the rooftop (green area) Approximate -> The pin is within the boundaries of the feature (yellow area)

Next Door -> The pin is on the immediate property next to the intended feature (purple area)

Wrong -> The pin falls outside of the property boundaries or Next Door property (everything else)

EXAMPLE TYPE: ONE BUILDING WITH MULTIPLE STREET NUMBERS IN A SHARED PARKING LOT

1054 E El Camino Real Sunnyvale, CA 94087

This is an address under a connected rooftop that contains multiple street numbers. The result shares a parking lot with other features.

Note: If there are any other buildings within the shared parking lot that are not connected to the Perfect location, they will also be rated Approximate.

This guidance also applies to residential buildings with shared rooftops, like townhouses.

.

Example

Explanation

With evidence

With street imagery or other strong evidence, the exact location of the address can be confirmed. Draw imaginary lines on that part of the shared rooftop to create the area for Perfect (green). The rest of the connected rooftop and the shared parking lot are rated Approximate.

Remember: Make no Next Door ratings outside the parcel or shared space. Any pin falling outside of the

Approximate area in a shared space will be rated Wrong.

Without evidence

Without street imagery or other strong evidence, only the location of the entire rooftop under which the address is located can be determined. The address’ exact location under the rooftop cannot be found. In this situation, the whole rooftop becomes Perfect. The shared parking lot will be Approximate.

.

Example

Explanation


EXAMPLE TYPE: ONE BUILDING WITH A S SHARED PARKING LOT


SINGLE STREET NUMBER AND MULTIPLE UNIT NUMBERS IN A




1923 59th Ave #155 Greeley, CO 80634

.

This is an address under a rooftop that and shares a parking lot with other featu does not include a unit number. Whethe use the best available evidence to find it

Note: If there are any other buildings wi Perfect location, they will also be rated

This guidance also applies to residential

has a single street number, contains multiple unit numbers,

res. It will be rated exactly the same way as address that

r or not an address contains a unit number, the goal is to s location.

thin the shared parking lot that are not connected to the Approximate.

buildings with shared rooftops, like townhouses.

With evidence

With street imagery or other strong evidence, the exact location of the address can be confirmed. Draw imaginary lines on that part of the shared rooftop to create the area for Perfect. The rest of the connected rooftop and the shared parking lot are rated Approximate.

Without evidence

Without street imagery or other strong evidence, only the location of the entire rooftop under which the address is located can be determined. The business’ exact location under the rooftop cannot be determined. In this situation, the whole rooftop becomes Perfect. The shared parking lot will be Approximate.

Example

Explanation

EXAMPLE TYPE: MULTIPLE ROOFTOPS WI NUMBERS

TH THE SAME STREET NUMBER AND MULTIPLE UNIT

4801 Washington St, Suite 5 Phoenix, AZ 85034

.

This is an address under a rooftop that’s containing multiple unit numbers. All the bottom right are solar parking covers, n

This guidance also applies to residential

one of several rooftops sharing a single street number and buildings share a parking lot. (The small rectangles on the

ot buildings.) buildings with shared rooftops, like townhouses.

With evidence for rooftop and unit locations

With street imagery or other strong evidence for the location of the rooftop and the unit under it, the exact location of the address can be confirmed. Draw imaginary lines on that part of the shared rooftop to create the area for Perfect. The rest of the connected rooftop and the shared parking lot are rated Approximate.

Note: If there are any other buildings within the shared parking lot that are not connected to the Perfect location, they will also be rated Approximate.

With evidence for rooftop location only

When there is street imagery or other strong evidence for the location of the specific rooftop at the address where the unit is, but no evidence for the location of the unit under it, only the location of the entire rooftop can be confirmed. In cases like this, the entire rooftop will be Perfect. The shared parking lot will be Approximate.

Note: If there are any other buildings within the shared parking lot that are not connected to the Perfect location, they will also be rated Approximate.

.

.

Example

Explanation

Without evidence for rooftop or unit locations, but with evidence for parcel

When there is no strong evidence for the location of the of

the rooftop or the specific unit under it, but there is evidence for the location of the parcel, all rooftops within the parcel will be rated Can’t Verify and the parcel will be rated Approximate.

EXAMPLE TYPE: SHOPPING MALL WITH A

SINGLE ROOFTOP

2855 Stevens Creek Blvd

Santa Clara, CA 95050

.

This large shopping mall contains many

stores under one rooftop at the same address.

Perfect -> The pin is on the rooftop (green area) Approximate -> Parking structures (entire structure included). Resulting Approximate boundaries when Half ‘n Half rule is applied to the street and parking lots are included (yellow area)

.

Example

Explanation

EXAMPLE TYPE: EMPTY PLOT

.

86 Liberty St. Binghamton, NY

.

All features that do not have a rooftop w boundaries of the feature.

.ill be rated as Perfect if the pin is dropped within the

Perfect -> The pin is within the boundaries of the feature specified in the query address (green area)

Approximate -> There is no Approximate

Next Door -> The pin is on the immediate property next to the intended feature (purple area)

Wrong -> The pin falls outside of the property boundaries or Next Door property (everything else)

EXAMPLE TYPE: HIGHDENSITY URBAN AREA

57 Neal Street London, England

In this example, the rooftop behind the intended feature is not considered Next Door because it is on a different street. The buildings to the left and right of the intended feature and on the same street are Next Door.

.The screenshot shows that the boundaries of the Next Door property contain half of the street.

.

..

.

Example

Explanation

Perfect -> The pin is on the rooftop specified in the query address (green area)

Approximate -> The pin is within the boundaries of the feature (yellow area)

Next Door -> The pin is on the immediate property next to the intended feature (purple area)

Wrong -> The pin falls outside of the property boundaries or Next Door property (everything else)

EXAMPLE TYPE: CORNER HOUSE

.

44 Russel Square London, England

.

Here there is only one property that qual another street (Montague Street) and d

When a property is on a corner, the Nex shares the same street name.

ifies as Next Door. The property marked in red is on

oes not meet all the criteria for the rating of Next Door. t Door property can be behind it as long as that property

44 Russel Square, London, England

Perfect -> The pin is on the rooftop specified in the query address(green area)

Approximate -> The pin is within the boundaries of the feature (yellow area)

Next Door -> The pin is on the immediate property next to the intended feature (purple area)

Wrong -> The pin falls outside of the property boundaries or Next Door property (everything else)

EXAMPLE TYPE: RURAL AREA

100 Mulligan Rd

Laytonville CA

In rural areas, the Next Door property will often be quite large. This is expected.

.

Example

Explanation

Perfect -> The pin is on the rooftop specified in the query address (green area)

Approximate -> The pin is within the boundaries of the feature (yellow area)

Next Door -> The pin is on the immediate property next to the intended feature (purple area)

Wrong -> The pin falls outside of the property boundaries or Next Door property (everything else)

EXAMPLE TYPE: PIN ON THE SAME BLOCK

1491 Kooser Rd

San Jose, CA 95118

.

This property has only one next door nei same block as the intended property.

ghbor because the property to the left, in red, is not on the

Perfect -> The pin is on the rooftop specified in the query address (green area)

Approximate -> The pin is within the boundaries of the feature (yellow area)

Next Door -> The pin is on the immediate property next to the intended feature (purple area)

Wrong -> The pin falls outside of the property boundaries or Next Door property

6.2.1. Leaning Buildings

..Normal Building

Leaning Building

Sometimes a building or buildings seem to be leaning in satellite view. They do not appear to standing straight and their rooftops are not aligned with their bases.

When a building or buildings appears to be leaning in satellite view, the satellite photos do not always give accurate information about their shape or location. This is why even when a pin appears to land on a leaning building, you cannot rely on satellite photos alone to rate pin placement.

Research the leaning building’s true location using consensus from multiple reliable resources, including:

Vector views
Hybrid views, which may provide additional points of reference, including the locations of streets the buildings lean over
Street imagery
Reliable online map resources

Always rate the pin based on the building’s actual location as confirmed by reliable resources, not on the appearance of leaning caused by satellite photography.

If no reliable resources are available and the pin is not objectively wrong, rate Can’t Verify and leave a comment.

 

Rating

Explanation

Perfect

Pin falls on the building’s actual location as confirmed by consensus among multiple reliable sources.

Approximate

Pin falls within the boundaries of the property including on any rooftop that’s not the intended one.

Next Door

See Next Door.

Wrong

Pin falls outside of the property boundaries or next door property.

Can’t Verify

See Can’t Verify.

.

Satellite View 8 and 16 Argyle Street

Vector View 8 and 16 Argyle Street

The tallest building seen in satellite view, above left, is 8 Argyle Street, located at the corner of Argyle and and Portland streets in Hong Kong.

While in satellite view the tower appears to lean over both Argyle and Portland streets, the vector view, above right, shows its actual location.

16 Argyle Street, marked in red on the vector diagram, cannot be seen in satellite view because the tower leans over it.

Target Location

Screenshot

Pin Rating

8 Argyle

Street, Mong Kok, Kowloon,

Hong Kong

Research shows that the pin lands across the street from the building’s actual location (green area), making it Wrong.

 

Target Location

Screenshot

.

Pin Rating

Argyle

Street, Mong Kok, Kowloon,

Hong Kong

Research shows that the pin lands off the building’s rooftop (green area), but on its property, making it Approximate.

Argyle

Street, Mong Kok, Kowloon,

Hong Kong

Although this pin appears to land on Langham Place Office Tower in the satellite photo, research shows that the pin actually lands across the street from the Tower on the rooftop of the Jollibee at 16 Argyle Street (green area), making it Perfect.

Note that while Jollibee cannot be seen in satellite view, its location can be confirmed by reliable resources.

.

6.2.2 Residential Property with Multiple Buildings

Some residential properties consist of more than one building associated with a single address. A pin falling on any house(s) on the property will be rated Perfect. If the evidence shows that any other structure on the property could also be a dwelling, it can also be rated Perfect.

In cases where the property also contains support or auxiliary buildings, including, but not limited to, sheds, garages, greenhouses, playhouses, pergolas, and doghouses, these structures should be considered part of the Approximate area.

.

Rating

Explanation

Perfect

Pin falls on any of the rooftop(s) of the house(s) within the boundaries of the property.

Approximate

Pin falls within the boundaries of the property (or on support or auxiliary buildings within it).

Next Door

The next door property.

Wrong

Pin falls outside of the property boundaries or outside of the Next Door property.

Can’t Verify

See Can’t Verify.

Example

Explanation

EXAMPLE TYPE: INDIVIDUAL HOME WITH SEPARATE GARAGE

1351 Navarro Dr

Sunnyvale CA 94087

.

This property contains two buildings: the

main house and a garage. Both buildings are on the same

parcel, belong to the same entity, and sha

re an address.

Perfect -> The pin is on the rooftop of the house (green area)

Approximate -> The pin falls on the garage or within the property boundaries (yellow area)

Next Door -> The pin falls on the next door property (purple area)

Wrong -> The pin is outside the boundaries (everything else)

6.3. Multiple Rooftops

Two kinds of ratings are possible for multiple rooftop POIs:

1.Multiple-Rooftop: When an address consists of more than one building and there are multiple rooftops on the property. In cases like this, rooftops will be rated Perfect. The parcel of land inside the boundaries of the POI will be rated Approximate. Properties next door to the intended one will be rated Next Door.
2.Campus: When a multiple-rooftop address is a higher education institution like a university or a medical, retail, or other type of business complex, most often containing other public-facing POIs. In cases like this, the entire parcel or property inside the boundaries of the POI, including all rooftops, will be rated Perfect. There will be no Approximate or Next Door ratings.

6.3.1. Multiple-Rooftop Rating

Single entities with multiple rooftops are single businesses and POIs that operate out of more than one building. This category includes, but is not limited to, entities like factories, gas stations, apartment complexes, company headquarters, lumberyards, and breweries, and other types of POIs that generally do not contain additional businesses or POIs within them.

Every primary rooftop will be rated Perfect. The parcel of land inside the boundaries of the POI will be rated Approximate. Properties next door to the intended one will be rated Next Door.

In cases where the property also contains support or auxiliary buildings, including, but not limited to, guardhouses, dumpsters, storage sheds, donation bins, utility buildings, and toilets, these buildings should be considered part of the Approximate area.

Rating

Explanation

Perfect

Pin falls on rooftops within the boundaries of the property.

Approximate

Pin falls within the boundaries of the property (or on support or auxiliary buildings within it)

Next Door

Pin falls on the Next Door property.

Wrong

Pin falls outside of the property boundaries or outside of the Next Door property.

Can’t Verify

See Can’t Verify

 

ExampleExplanation

EXAMPLE TYPE: BUSINESS WITH MULTIPLE ROOFTOPS AT SAME ADDRESS

 

8133 Mechanicsville Tpke Mechanicsville, VA 23111 United States

.

The business has three buildings. All buildings are on business and share an address.

the same property, belong to the same

Perfect (green area) -> The pin falls on any rooftop

Approximate (yellow area) -> The the pin falls within the property boundaries (or on support or auxiliary buildings)

Next Door (purple areas)-> The pin falls on the next immediate property

Wrong -> The pin is outside the boundaries (everything else).


EXAMPLE TYPE: BUSINESS WITH MULTIPLE ROOFTOPS

AT SAME ADDRESS (SCHOOL)




824 Cumberland Dr

Sunnyvale, CA 94087 United States

.


The business is an elementary school with multiple buildings. It is not a higher education





institution and does not contain other public-facing POIs. All of its buildings are on the same





property, belong to the same business, and share an address.




.

.

Perfect (green area) -> The pin falls on any rooftop

Approximate (yellow area) -> The the pin falls within the property boundaries Next Door (purple areas)-> This address has no Next Door areas

Wrong -> The pin is outside the boundaries

(everything else)

.

.

Example

Explanation

EXAMPLE TYPE: BUSINESS WITH MULTIPLE ROOFTOPS AT SAME ADDRESS (GAS STATION)

 

700 Chambly Road

Longueuil, QC J4H 3M1 Canada

.


This business is a gas station with a main building and a canopy over the pumps. All structures are




on the same property, belong to the same business,and share an address.



Perfect (green area) -> The pin falls on the main building and on the canopy over the gas pumps

Approximate (yellow area) -> The the pin falls within the property boundaries

Next Door (purple areas)-> The pin falls on the next immediate property with the same street name

Wrong (red area)-> The pin is outside the boundaries (everything else)

EXAMPLE TYPE: BUSINESS WITH MULTIPLE ROOFTOPS ON A SHARED PARCEL (GAS STATION)

401225 ON-401

Woodstock, ON N4S 7W8 Canada

This business is also a gas station with a canopy over the gas pumps, but it shares a parcel with other businesses and a wooded picnic area.

.

.

.

Example

Explanation

With evidence

With street imagery or other strong evidence for the location of the rooftops, the exact location of the business (or address) can be confirmed. When the exact location of the rooftops can be found, the green area is Perfect and the rest of the parcel is Approximate.

Without evidence

Without strong evidence for the location the rooftops, all rooftops are Can’t Verify (since there is not enough evidence to narrow the location down to specific rooftop or rooftops). The rest of the parcel is

Approximate.

.

Example

Explanation

EXAMPLE TYPE: BUSINESS WITH A SHED IN THE BACK

.

33 Mile Haines Hwy Haines AK 99827

United States

.

This business is a restaurant with a support building a storage shed — in the back.

Perfect (green area) -> The the pin falls on the main restaurant building.

Approximate (yellow area) -> The the pin falls within the property boundaries, including the small support shed behind the restaurant.

Next Door (purple areas) -> If the pin drops on either of the immediate properties next to the intended one.

Wrong -> The pin is outside the boundaries

(everything else)

 

6.3.2.  Campus Rating

Some addresses will encompass entire business complexes, meaning that there are multiple buildings associated with/owned by the POI. These POIs include (but are not limited to) institutional complexes like universities, hospitals, and airports. Other POI types that can be rated as campuses include shopping and strip malls with multiple rooftops, amusement parks, resorts, and zoos.

In cases like this, the entire parcel or property inside the boundaries of the POI, including all rooftops, will be rated Perfect. There will be no Approximate or Next Door ratings.

The property of a campus complex includes the buildings themselves, any shared parking lots, and half ’n half as described in the guidelines.

How to Identify Campus Results

Many, though not all, campuses can be identified by the presence of POIs within the POI. That is, individual stores within multiple-rooftop malls, departments within hospitals, libraries and colleges within universities, spas and restaurants within multiple-rooftop resorts, terminals within airports, and so on.

Rating

Explanation

Perfect

Pin falls within the campus/complex boundaries, as determined by research.

Approximate

N/A – Campuses and business complexes do not have Approximate ratings.

Next Door

N/A – Campuses and business complexes do not have Next Door ratings.

Wrong

Pin falls outside of the campus/business complex boundaries.

Can’t Verify

See Can’t Verify

.

Example

Explanation

EXAMPLE TYPE: OUTLET MALL

.

13850 Steeles Ave W

Halton Hills, ON L7G 0J1

Canada

.

This outlet mall is a POI that contains many other POIs (stores).

Perfect (green area) -> The pin falls anywhere within the boundaries of the property, including on the parking lot or any rooftop.

Wrong -> The pin is outside the boundaries of the property (everything else).

.

Example

Explanation

EXAMPLE TYPE: HOSPITAL

.

2500 Grant Rd, Mountain View, CA

94040 United States

.

This hospital contains a number of departments.

.

Perfect (green area) -> The pin falls anywhere within the boundaries of the property, including on any rooftop.

Wrong -> The pin is outside the boundaries of the property (everything else)

6.4.  Pin Rating for Reasonable Query Addresses  

Use this scale to rate the pin placement for a query address that has been rated Reasonable.

Address example

Screenshot

Explanation

Waller Street, Carlisle, Cumbria, CA1 2DA

The entire street will be rated using the campus rule and will be considered Perfect.

The buildings to the left are not included because they have a different street address.

3838 San Dimas St

Bakersfield California

93301

This query address refers to two buildings that share a street address but have different unit numbers: A and B. Without a unit number, the address does not point a specific rooftop, so it is Invalid, but it does indicate a

Reasonable area. Any pin that falls within the complex boundaries will be rated Perfect.

6.5.  Pin Rating for Invalid and Unreasonable Query Addresses

You may occasionally be asked to rate the pin for an Invalid and Unreasonable query address. In these cases, always rate the pin Can’t Verify.

 

7.Response Address Accuracy

You will rate the response addresses for all query addresses you rated Valid and Invalid but Reasonable. To evaluate the quality of a response address, you must compare it to the Valid query address.

Note: While in Maps Search result addresses are rated independently, in Address Verification, you must rate response addresses in relation to the query address.

A correct response address will refer to the same unique location as the query address and be complete and well formatted. If any portion(s) of the response address are missing or incorrect, use the appropriate rating:

The response address can be:

Correct
Correct with formatting issue
Incorrect
Can’t Verify

See your Country Specific guidelines for guidance on how to rate specific address components.

Address Accuracy Workflow

7.1. Correct

A response address is rated Correct when it refers to the same unique location as the query address and is complete and accurate and the address formatting follows the accepted country format. It is not expected that you understand markets and address formats outside your local knowledge expertise, so do the best you can without doing more research than normal.

Query Address

Response Address

Rating and Explanation

4515 van nuys, ste202, sherman oaks, ca, 91403, united states

4515 Van Nuys Blvd, Ste 202, Sherman Oaks, CA, 91403,

United States

Address Accuracy

Correct

The query address contains no capitalization and is missing spaces and street type, but it’s Valid because it points to a single, real address. The response address, on the other hand, is not only accurate, but also complete and well formed.

1110 front st, sacramento, ca, 95814-3232, united states

1110 Front St,

Sacramento, CA 95814,

United States

Address Accuracy

Correct

The 4-digit zip code extension for US addresses is optional, so its absence does not affect the completeness of the response address, which refers to the same unique location as the query address.

7.2. Correct with Formatting Issue

When all the response address information is correct and present but not in the format expected, rate it Correct with formatting issue. Formatting issues include the order of address components and other minor issues that are not necessarily considered wrong. They do not include misspellings which are addressed under the relevant individual components.

Reasons to rate Correct with formatting issue include:

Components are in an unexpected order
Extra spacing
Double comma [,,]
Rate Incorrect if a required component is missing
Valid but redundant components (See your Country Specific Guidelines for more information)

Understand the rules for the market you are rating and be sure to check for spelling, missing accents, genitive cases, short forms and abbreviations, etc. If you choose this rating , you must leave a comment explaining the reason.

 

Query Address

.Response Address

Rating and Explanation

4515 van nuys, ste202, sherman oaks, ca, 91403, united states

4515 Van Nuys Boul,

Ste 202, Sherman Oaks, CA, 91403, United States

Address Accuracy

Correct with formatting issue

Unconventional abbreviation of “boulevard” to “boul”

Museumplein 6, 1071 DJ Amsterdam

Netherlands

Museumplein 6,

1071 DJ Amsterdam,

North-Holland,

Netherlands

Address Accuracy

.Correct with formatting issue

.Region is not a mandatory component in the

Netherlands, but if present must be correct. Since the region is not necessary, it is a redundant address component and should be flagged as a formatting issue.

7.3. Incorrect

An incorrect response address no longer refers to the same unique location as the query address or is not complete and well formatted.

If more than one component is found to be incorrect, check as many components as apply.

7.3.1. Incorrect — Street Number

If the response address contains an incorrect or missing street number and no longer refers to the same unique address as the query address, rate Address Accuracy as Incorrect – Street Number.

See your Country Specific Guidelines for more information.

Query Address

Response Address

Rating and Explanation

837 E Fremont Ave, Sunnyvale, CA

94087

836 E Fremont Ave,

Sunnyvale, CA 94087

Address Accuracy

Incorrect – Street Number

The response address has a different street number and does not refer to the same unique location as the query address.

Potgieterstraat 47,

1053 XS Amsterdam,

Netherlands

Potgieterstraat,

1053 XS Amsterdam, Netherlands

Address Accuracy

Incorrect – Street Number

The response address is missing the street number and so does not refer to the same unique location as the query address.

Street Number Extensions

Some markets use a street number extension system. Street number extensions are part of the street number, not a further breakdown of it like building or unit numbers. If a street number extension is incorrect or missing from an address in one of these markets, it should be treated as an incorrect/ missing street number. See your Country Specific Guidelines for more information.

.

.

Query Address

Response Address

Rating and Explanation

Walkersgate 8c, 1771 Halden, Norway

Walkersgate 8, 1771 Halden, Norway

Address Accuracy

Incorrect – Street Number

In Norway, street number extensions are part of the street number and are not unit numbers. The street number in the response is missing the street number extension ‘c,’ which is listed as part of the official street number. This response address no longer points to the same unique location as the query address.

Elfengveien 4 A,

2500 Tynset, Norway

Elfengveien 4 B,

2500 Tynset, Norway

Address Accuracy

Incorrect – Street Number

In Norway, street number extensions are part of the street number and are not unit numbers. The street number in the response has the incorrect number extension ‘B’ when ‘A’ is listed as the official street number extension. This response address no longer points to the same unique location as the query address.

Street Address Ranges

When the query address is a range (14-20 Main Street) but the response address is a single street number (16 Main Street), the street number is considered Correct as long as:

The response street number is within the queried range
The number matches the odd/even numbering system for left/right side of street required by the country

If you see a single number response for an address range query, please leave a note in the Comments field.

7.3.2. Incorrect — Unit/Apt

This rule includes any of the following when they are required to make a query address Valid:

Suite numbers
Office numbers
Apartment numbers
Floor numbers
Any other unit number designation

When the query address contains a unit number and the response address does not, rate:

Correct: If the address is Valid without a unit number
Incorrect – Unit/Apt: If the address is Invalid without a unit number

..

Query Address

Response Address

Rating and Explanation

175 N Jackson Ave

Ste 103

San Jose, CA 95116

175 N Jackson Ave

San Jose, CA 95116

Address Accuracy

Correct

Both of these addresses are Valid. This is because either one of them can be used to identify a specific single-building location. The address, with or without the suite number, points to only one location. The suite number does not need to appear in the response address for it to be rated Correct.

3480 Granada Ave

#278

Santa Clara, CA

3480 Granada Ave,

Santa Clara, CA

Address Accuracy

Incorrect – Unit/Apt

The query address is for a unit in multi-building residential complex. It is only Valid if it contains a unit number. Without the unit number, the response address does not point to a specific location in the complex and is no longer a Valid address.

.Note: If a query address does not contain a unit number but the response address does, rate the response address Incorrect – Unit/Apt.

 

175 N Jackson Ave

San Jose, CA 95116

175 N Jackson Ave

Ste 103

San Jose, CA 95116

Address Accuracy

Incorrect – Unit/Apt

A random unit number has been added to the response address. The unit number is not attached to the query address.

7.3.3. Incorrect — Street Name

.If a response address has a wrong, misspelled, or missing street name or no longer refers to the same unique location as the query address, rate Incorrect – Street Name.

Query Address

Response Address

Rating and Explanation

Van Baerlestraat 6,

1071 DJ Amsterdam,

Netherlands

Museumplein 6, 1071

DJ Amsterdam,

Netherlands

Address Accuracy

Incorrect – Street Name

The response address contains a completely different street name from the query address, meaning they no longer point to the same unique location.

Museumplein 6,

1071 DJ Amsterdam,

Netherlands

6, 1071 DJ Amsterdam,

Netherlands

Address Accuracy

Incorrect – Street Name

The street name is missing from the response address.

Bożego Ciała 1

Wrocław, Poland

Bozego Ciala 1 Wrocław, Poland

Address Accuracy

Incorrect – Street Name

The response street name is missing diacritics in two letters (ż and ł) which should be treated as a misspelling in the Polish market.

Street Directions and Types

Street directions (North (N), East (E), South (S), West (W)) as well as street types (Street (St),

Boulevard (Blvd), Avenue (Ave), etc.) are part of the street name. If they are incorrect or missing in the response address, the street name is wrong and rated Incorrect – Street Name. The only exception is when such elements of a street name are used interchangeably for the same street.

Query Address

Response Address

Rating and Explanation

Museumkade 6, 1071

DJ Amsterdam,

.Netherlands

Museumplein 6,

1071 DJ Amsterdam, Netherlands

Address Accuracy

Incorrect – Street Name

.The response address has a different street type from the query address. (Both “plein” (square) and “kade” (quay) are street types.)

118 E El Camino Real Sunnyvale, CA 94087

118 El Camino Real,

Sunnyvale, CA 94087

Address Accuracy

Incorrect – Street Name

The response address is missing the direction “E.”

Query Address

Response Address

Rating and Explanation

3530 El Camino Real,

Santa Clara, CA 95051

3530 E El Camino Real, Santa Clara,

CA 95051

Address Accuracy

Incorrect – Street Name

This response address contains an additional direction, “E,” which makes it a different unique location from the query address. This street name is incorrect whether or not the street in the response address actually exists.

7.3.4. Incorrect_Sub-Locality and Administrative Subdivisions

Some countries or areas require an additional subdivision, like sub-locality, for correct address information. See your Country Specific guidelines for specific guidance. The general guidance is to rate a wrong sub-locality as Incorrect – Sub-Locality. This is also true if the sub-locality is required but missing.

7.3.5. Incorrect — Locality

If a response address has a wrong, misspelled, or missing locality or no longer refers to the same unique location as the query address, rate Address Accuracy as Incorrect – Locality.

Localities include:

Cities/towns, villages
City neighborhoods, including London boroughs, Paris arrondissements, etc.
Urban areas: SF Bay Area

Note: When the query address contains a small locality and the response address returns only the larger municipality/region that contains it, the rating should be Incorrect – Locality.

Query Address

Response Address

Rating and Explanation

Veldstraat 66, Asper, 9890, bel

Veldstraat 66, 9890 Gavere, België

Address Accuracy

Incorrect – Locality

Asper is a small locality. The response address contains the locality Gavere, which is a different municipality that could refer to a larger area.

Museumplein 6,

1071 DJ

Amsterdam,

..Netherlands

Museumplein 6, 1071

DJ Utrecht,

Netherlands

Address Accuracy

Incorrect – Locality

The response address contains the wrong locality.

Museumplein 6,

1071 DJ

Amsterdam,

Netherlands

Museumplein 6, 1071

DJ Ansterdam,

Netherlands

Address Accuracy

Incorrect – Locality

The response address contains a misspelled locality. (“Ansterdam” instead of “Amsterdam.”)

Jana Matejki 7

90-237 Łódź Polska

Jana Matejki 7

90-237 Lódz

Polska

Address Accuracy

Incorrect – Locality

The locality the response address is missing diacritics in two letters (Ł and ź) which should be treated as a misspelling in the Polish market.

7.3.6. Incorrect — Region/State

If a response address has a wrong, misspelled, or missing region or state and therefore no longer refers to the same unique location as the query address, rate Address Accuracy as Incorrect – Region/State.

Query Address

Response Address

Rating and Explanation

1384 Navarro Dr,

Sunnyvale, CA

94087, USA

1384 Navarro Dr,

Sunnyvale

94087, USA

Address Accuracy

Incorrect – Region/State

The response address is missing the state.

Museumplein 6, 1071 DJ Amsterdam

Netherlands

Museumplein 6,

1071 DJ Amsterdam, North-Brabant,

Netherlands

Address Accuracy

Incorrect – Region/State

Region is not a mandatory component in the Netherlands, but if present has to be correct. The response address contains a region, but research

shows it is wrong (the correct region for Amsterdam is North-Holland).

7.3.7. Incorrect — Postal Code

If a response address has a wrong, misspelled, or missing postal code and no longer refers to the same unique location as the query address, rate Address Accuracy as Incorrect – Postal Code.

Postal code standards differ between locales so be sure to consult your Country Specific guidelines for details.

Consider any country-specific conventions when it comes to the use and correctness of shortened postal codes. For example, the US postal code does not need the four-digit extension that follows the five digit main code. Ignore it if it appears.

7.3.8. Incorrect — Country

If a response address contains a wrong, misspelled, or missing country name or country abbreviation and therefore no longer refers to the same unique location as the query address, rate Address Accuracy as Incorrect – Country.

Note that the country should always be included when the address is located in a country other than the test locale

 

Test Locale

Query Address

..

Response Address

Rating and Explanation

en_US

1384 Navarro Dr,

Sunnyvale, CA

94087, USA

1384 Navarro Dr,

Sunnyvale, CA 94087

Address Accuracy

Correct

This is a correct address since the test locale is the USA.

de_DE

1384 Navarro Dr,

Sunnyvale, 94087,

USA

1384 Navarro Dr,

Sunnyvale, CA

94087, USA

Address Accuracy

Correct.

This address includes the country name since it is outside of Germany, which is the test locale.

en_US

Museumplein 6,

1071 DJ

Amsterdam,

Netherlands

Museumplein 6,

1071 DJ Amsterdam

Address Accuracy

Incorrect Country

The country is mandatory in this example because the address is outside of the US, the test’s locale. Checkbox for Incorrect Country should be selected.

7.3.9. Incorrect — Language/Script Issue

If a response address contains components that are not in the language or script of the test locale, the query, or the result region, rate Incorrect — Language/Script Issue.

7.3.10. Incorrect — Country Specific Issue

Rate Incorrect — Country-Specific issue if the response address contains an issue that’s specific to your country and not covered by any of the other options. This could include issues like a missing sub-locality.

See your Country Specific guidelines for more information.

7.3.11. Incorrect — Other Issue

If any components in the response address not previously mentioned are missing or incorrect, and the address no longer refers to the same unique location as the query address, rate Address Accuracy as Incorrect – Other issue. See your Country Specific guidelines for more information.

You may also choose this rating if the response address is correct but contains correct but repeated elements. If you choose this rating, you must include a comment indicating the reason.

7.4. Can’t Verify

An address is rated Can’t Verify when it cannot be confirmed as Correct or Incorrect. This is usually the case when there is a lack of resources or a different address format is given on the official website:

Lack of resources:

  No official webpage found

  No official address listed

  General lack of official resources

  Lack of street imagery

Different address formats used by official resources:

  Intersection address (Main St and 2nd St)

Ask yourself: Is the location given by the suggestion address at least not wrong given all information I have found?

7.5. Rating Response Addresses for Reasonable Query Addresses

If an address is rated Invalid but Reasonable, you must also judge the response address. A Reasonable response address should be a standard address for the given locale and should include the same number of components as the query address. If extra components are present, they must be correct. If they are incorrect, they should be rated with the appropriate Incorrect rating.

If the response address for an Invalid but Reasonable address corrects the address so that it becomes Valid, rate it Correct.

Query Address

Response Address

Rating and Explanation

3600 Rodeo Ln,

Santa Fe New

Mexico

3600 Rodeo Ln,

Santa Fe New

Mexico

Address Accuracy

Correct

Response address is missing postal code, but includes the same number of components as the query.

Waller Street,

Carlisle, Cumbria,

CA1 2DA

Waller Street,

Carlisle, Cumbria,

CA1 2DA

Address Accuracy

Correct

The query address is Reasonable even though it does not contain a street number. The response address has the same number of components as the query.

Etterstadgata 9, Oslo Norway

Etterstadgata 9A, Oslo, Norway

Address Accuracy

Correct

Even though the query address is missing the letter extension that it needs to refer to a unique location, it is Reasonable because it indicates a single structure.

The response added a correct letter extension and is is now Valid and Correct.

7.6. Rating Response Addresses for Invalid and Unreasonable Query Addresses

You may occasionally be asked to rate the response address for an Invalid and Unreasonable query address. In these cases, always rate the response address Can’t Verify.

8.Comments

Always include a comment explaining the reason for your ratings. The comment should indicate why the query address is Valid or Invalid. If you rated a query address Reasonable, your comment should be specific and indicate which principles in the guidelines the address meets or violates.

Leave detailed comments and links to sources if you feel the reasons for your pin or response address rating may not be obvious, if the rating was difficult to determine, or if an unusual amount of research was required to make the rating.

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