Concept 1: Incorrect Classification:
When analyzing and reviewing a result, always check the classification. There may be times when the name of a result may be correct, but the classification could be incorrect. When the classification is wrong, the final Name Accuracy rating is always Incorrect. This is true whether the result name is Correct, Partially Correct, or Incorrect.
Consider the classification incorrect when it is:
- Wrong
- Misleading
- Misspelled
- Incomplete (missing parts or has uncommon/odd abbreviations)
- In an unexpected language/script. The classification must match the language/script of the query, test locale, or result region
Examples:
Concept 2: Minor and Moderate Misspelling
Consider names partia ly correct when they contain issues that don’t prevent the user from identifying the business:
- Name contains repeated, redundant, or missing information or parts
- Incorrect or missing punctuation or special characters
- Unnecessary or missing spaces
- Unexpected use of lower/upper case and ALL CAPS letters
- Acronyms are often expected in ALL CAPS: YMCA, TGIF
- Minor and moderate misspelings that don’t influence the user’s understanding. See your Country-Specific guidelines for more information on misspellings.
- Mix of expected languages in the result title. Expected languages are the languages of the query, test locale, or region, or of an official business name.
Examples:
Concept 3: Boundaries of a Feature:
To rate a pin for a feature, you must first understand where the feature begins and ends.
Some features have rooftops (houses, businesses, malls, and so on) and sit on a parcel of land that belongs to or is associated with them. Other features do not have rooftops (mountains, parks, waterfalls), but there is still a place where they begin and where they end. A boundary is a real or imaginary line that separates one feature, or the parcel it sits on, from another. The boundaries of a feature always include half of the road when a road is present (see the Half ‘n Half rule below). Boundaries can include:
- Fences
- Walls
- Garden plants and bushes
- Bodies of water (lakes, rivers, oceans)
- Other dividers
- Property boundaries confirmed by official sources
Please review the examples throughout the pin sections of the guidelines to further understand how to rate correctly for different rooftop types, shared spaces, next door ratings etc. as each scenario may be rated differently
Remember:
Concept 4 Streets:
When a user queries for a street, the Approximate and Next Door rating for Pin wil not apply. Please see the ratings below that do apply for Street Queries when rating for Pin.
Concept 5 Real World Research:
demote the existing result(s) while considering the missing one when rating for Relevance. Official resources should always be used to confirm the data of a result. Use official resources like businesses’ official websites, national postal service websites, and government websites whenever possible