Business/POI is closed or does not exist: Research shows that the business is closed or that no such business exists at the result address. For chain businesses, always check their store locator first!
Please note that if you check this box, you will still need to rate the relevance of the result as if it did exist. Use your best judgment to determine whether the result does not exist, or if the result components are incorrect.
x Checkpoint: When determining if the business is closed, please check to see
Scenario 1
User Query: [Coop]
Fresh Viewport over Valverde
User located at Bella Igea Marina
Coop
Via 20 Settembre 23, 47834 Montefiore
Conca, Provincia di Rimini, Italia
Classification: Alimentari
Additional Information:
URL: http://www.e-coop.it/web/guest/punti- vendita-dettaglio?id=40
Phone: +3905417417054
• Doing some research where the pin land we can see a Coop shop (https://tinyurl.com/rudoc39 )
• We search in the official locator that we find in the results: http://www.e-coop.it/web/guest/punti-vendita- dettaglio?id=40 that is no shop at the address returned. However, Pin, Name, part of the address (part of the street name), phone number, URL and pin all indicate that result is actually for Coop situated in Via XXIII Settembre 128 Rimini
Business/POI is closed/does not exist: No
Relevance: Bad /Acceptable
Address: Incorrect
There are a few brunches closer to the FVP then this result it will. Be demoted by distance.
Scenario 2 
User Query: [Banca Monte dei paschi di siena]
Fresh Viewport over Milano
User located at Milano
Banca Monte dei Paschi di Siena
Via Edmondo De Amicis 5 20017 Rho, Milano Italia
Classification: Banca
Additional Information:
URL: https://www.mps.it/index.htm
Phone: +39029399821
Then is better to rate Business/POI closed in this location.
Be aware that even if we didn’t have evidence that this bank had a brunch there before, the fact that it is not listed in the official website and it is no show in street imagery is enough to rate this result as closed.
It is possible to rate a business closed solely on the fact that it is not listed on the official store locator but only if we can establish with confidence that the business returned either used to be open for a while or it never existed at all.
It should be however evaluated case by case and in combination with other available evidence, especially street imagery
Business/POI is closed/does not exist: Yes
Relevance: Good-Acceptable
According to locator this branch is not so distant from fresh viewport compared to the number of real existing branches available, Good/Acceptable
Bank is not listed on official locator nor visible from imagery
Note:If there is a general lack of sources, assume that the POI/business could exist and rate Name, Address and Pin Accuracy as Can’t Verify. The Relevance should be rated as though existent and not demoted for potential non-existence.
A Business that doesn’t exist it will get a relevance of Excellent as the highest, since is not a real physical place to go.