Important Notice
Please access the latest version of GL from the task page:
https://geoworkerz.telusinternational.ai/mapping/MappingPDF/Additional%20Guidelines/Search _Ads_Close_Variants_Guidelines.pdf
Here are some highlights of major changes:
● Theformer app name is rated as Bad.
● Whenthevariant clarifies or improves the query, rate it as Acceptable.
● Good should only be selected when there is a close resemblance between the query and the variant.
● Rate Acceptable when the query or the variant are localized names (Please review GL. Section 6.2 Language transformations very carefully)
● Transliterations : When the query and the variant are two different languages but have same meaning, intent and sound phonetically the same, rate as Good. (Please see Dou Yin example in GL. Section 6.2 Language transformations)
Task Approach
The purpose of this task is to evaluate the similarities between the query and the variant. If there is a high degree of similarities between the query and the variant, rate Good and lower the rating according to the level of similarity.
Use the research links provided to understand the meaning and intent of both the original query and the variant
2 things to check:
– Does the variant resemble the query?
– Do they share the same intent? Did they direct you to the same app?
Do not release the task when…
The original query, the variant, or both, are in a language that’s not used in your market.
Use an online translation tool to find the meaning and leave a note in the comment field explaining what you did
For example
Your locale: zh_HK
Query: recordatorio para beber agua
Variant: waterly drink water tracker
Correct category: Bad
The query is in Spanish. Using the online translation, this means ‘reminder to drink water’. Since the query is broad and could point to any apps but the variant is for a specific app, it is rated as Bad
Quick recap of the categories
Good
A Good variant closely resembles the original query in appearance.
Acceptable
An Acceptable variant contains a spelling mistake or other issue, but still resembles the original query in appearance and has the same meaning and intent to the original query.
Bad
A Bad variant is no longer resembles, share the same meaning and intent as the original query.
Please review the executive summary illustrated in Section 1. Overview
CommonMistakes #1
The query is broad and the variant refers to a specific application
Correct Rating: Bad
Explanation: Per Section 5. Bad, when the query is ambiguous and the variant refers to
a specific app, the correct category is Bad.The query 外卖 means takeaway in Chinese.
This query is very broad and could be directed to any app that has a delivery service.
The variant 饭团外卖 refers to a specific app called 饭团外卖- Fantuan Delivery.
http://tinyurl.com/3ahf89c9
CommonMistakes #2
The variant improves the query
Correct Rating: Acceptable
Explanation: Per Section 4. Acceptable, when the variant improves the query’s spelling
while keeping exactly the same meaning, the rating should be Acceptable. The query is informal but commonly used name for this app. The variant refers to the same music app as the query, thus Acceptable.
https://shorturl.at/kBY46
CommonMistakes #3
The variant has phonetically similar words
Correct Rating: Acceptable
Explanation: Per Section 4. Acceptable: An Acceptable variant is the one that sounds
like the query, looks similar to the query, and has the same meaning or the same intent.
58 and 五八meanthesame and are phonetically exact words, so the rating is Acceptable.
https://shorturl.at/fizAF
CommonMistakes #4
The query and the variant are synonyms
Correct Rating: Bad
Explanation: Per Section 5. Bad, the rating should be Bad when the query and variant have the same meaning and intent but do not look alike. The query and variant are synonyms and both refer to applications used for training. Based on the latest
guidelines, synonyms should be rated as Bad.
Please review section GL. 5. Bad.
The query and variant have same meaning and intent but do not look the same (i.e,
Synonyms) ◦ Example : toys → games ◦ Example : sixty plus dating → senior citizen dating ◦ Example : photo editor → picture editor
CommonMistakes #5
The variant contains a spelling mistake or other issue, but is still recognizable and directs to the same app
Correct Rating: Acceptable
Explanation: Per Section 4. Acceptable, when the variant contains a spelling mistake that does not make the variant different or impossible to understand, the correct rating is Acceptable. The variant has two phonetically similar words(哔-毕), but both versions share the same intent, referring to the video-sharing app.
https://shorturl.at/AUX18