Austria – POI evaluation common mistakes

It is important that the category is accurate and the best fit category available to represent the primary identity of the POI.

8.1.1. Research Expectation: Always perform online research to determine the POI category’s dominant identity prior to

rating its accuracy and fit. Research should be based on these approved sources:

.

• Official Sources: Official websites and/or social media pages owned by the POI.

The following are sections of an official website that may help in your research:

Reliable Sources: User reviews on official sources or crowdsource user review sites.

• The Category Reference List

• Local Knowledge

The following rules will help you determine the best fit category:

8.1.2 Category Rating Rules:

– Even when the listed category appears to be a good fit for the POI, check the Category Reference List to ensure that no better match exists.

Do Not Rely on Categories Assigned by Other Sources: SERPs, map services, and crowdsource review sites may assign categories to POIs, but these are not necessarily accurate. These may be assigned following different rules than we are to follow based on our available categories for this evaluation.

8.2. Category Accuracy and Fit: Make sure you find the most specific category possible for the POI, without being too specific.

Searching the Category Reference List:

Category Reference List:

Rating Example:

Approximate –

Category is too General

POI:

EL BURRO

Margaretenstrasse 9/2

1040 Wien

Österreich

Category: dining ^ restaurant

Rating Explanation: Research on the official POI website (https://www.elburro.at/) reveals that this POI serves Mexican cuisine. It would be appropriate to start the category research in the Category Reference List looking for Mexican. While there are several options for further specification (like taco restaurant), any further specification would be to much, as they serve a broad variety of Mexican food. Therefore, the appropriate rating is Approximate – Category too General.

Rating Example:

Approximate –

Category is Wrong

POI:

EL BURRO

Margaretenstrasse 9/2

1040 Wien

Österreich

Category: dining ➞  restaurant ➞  european cuisine ➞  austrian cuisine

Rating Explanation: Research on the official POI website (https://www.elburro.at/) reveals that this POI serves Mexican cuisine. There are no Austrian dishes on the menu. Therefore, the category is rated Wrong.

When rating the URL, it is important that the most specific and accurate URL is returned:

–If a business has multiple locations and a location’s specific page exists on the official website, then the location- specific page is Correct and the home page of the official website is Partially Correct.

–If a business has multiple locations and a location specific page is not available, the business’s main page or the page that contains the address is Correct.

Rate Incorrect: When a sub-page is returned that is not the main page of the official website, the address/contact page of an official website, or a relevant location-specific page, the appropriate rating is Incorrect.

Rating Example:

Partially Correct

POI:

HENRY LADEN GROSSWEIKERSDORF

Hauptplatz 20

3701 Großweikersdorf

Österreich

URL: https://www.roteskreuz.at/niederoesterreich/ich-will-helfen/second-hand-shops

Rating Explanation: Research reveals that this POI is open and valid. This is especially confirmed by recent activity on the official social media account (https://shorturl.at/eaG7r). The URL provided leads to a general landing page for Second Hand Shops provided by the Lower Austrian Red Cross. Further research reveals, that there is a location specific page for the HenryLaden in the locality of Großweikersdorf: https://www.roteskreuz.at/niederoesterreich/grossweikersdorf/henry-laden. As per GL 7.1, if there is a location-specific website, but the listed URL navigates to the parent website, this is rated Partially Correct.

POI Validity: No – closed (3.2.)

Often, it will be difficult to confirm that a POI has permanently closed, due to insufficient or inconsistent information from online sources. Follow the steps 1-4 to verify the validity:

STEP 1: Verify validity using OFFICIAL SOURCES

“Official sources” are official websites or official social media sites maintained by the POI. If there are no official sources proceed to STEP 2 “Reliable Source”.

For POIs with an official website/social media site rate the POI as Yes – Valid if the official site/social media site has a matching name and address for the POI and is not “stale” (see note below).

For POIs with an official website/social media site rate No – Closed if:

For POI’s that have “stale” official sites/social media sites:

For official sites, “staleness” is discretionary based on appearance, updated info etc.

For official social media sites, staleness may be determined based on activity such as user reviews that abruptly stop.

POI Validity: No – closed (3.2.)

STEPS 2 & 3: Verify validity using RELIABLE SOURCES & USER REVIEWS (as needed)

“Reliable sources” are news articles from primary publications that do their own reporting, crowdsourced user review sites (Trip Advisor, Yelp, etc.), government business registries or unofficial social media.

evidence is needed. Go to STEP 4.

POI Validity: No – closed (3.2.)

STEP 4: Provide additional support using RECENT STREET VIEWS (as needed) “Recent street views” are images dated less than one year old.

Verify.”

IF a recent street view supports the POI being open, then rate “Yes-Valid.”

IF a recent street view indicates the POI no longer exists at the address (the building is empty, for sale or the POI has been replaced); then rate “No-Closed.”

POI Validity: No – closed (3.2.)

Rating Example: No – Closed

POI: Louis Vuitton Tuchlauben 3 1010 Wien Österreich

Rating Explanation: The listed address is not confirmed by the official website https://tinyurl.com/2y36t94r. Researching further, we find evidence that the POI has relocated from its former location to the address listed on the official website, https://tinyurl.com/45m6xxxm and https://tinyurl.com/4z4czjmm. Thus, we conclude that the POI has not been misplaced, but does no longer exist at the listed address.

The location of the pin should reflect the most accurate location of the POI based on the available information. Perform research using official resources and street imagery to determine the best-known pin location, www.geoland.at is a very good source for de_AT.

A pin should be considered Next Door if it drops on the property immediately next to the intended property. To be considered Next Door, a Pin must be

Rating Example:

Next Door

POI:

McDonald‘s

Johannesgasse 3

1010 Wien

Österreich

Rating Explanation: TryRating returns a pin on the street in the area where the McDonald’s is. In streets where buildings are very close to each other, it is sometimes hard to determine where one building ends and the next building begins. Use www.geoland.at, as it often provides the exact boundaries of properties including the street number. Here we can see, that the pin landed obviously on the building with the street number 5- 5A, so this is Next Door.

Rating Example:

Approximate

POI:

MEDIAPHONE

Ginzkeyplatz 2 5020 Salzburg Österreich

Rating Explanation: When rating pin accuracy, we always use the best available evidence, GL 9.3. If multiple POIs share a rooftop with the same street number, we should always seek to pinpoint the exact location of the POI. Such evidence might be provided by street imagery, floor plans, and other sources that let us pinpoint a POIs location. In our example, we can see that the pin falls on another business sharing the same rooftop with our business, https://maps.app.goo.gl/ctAqpemdxLio2jGx8. Thus, the correct rating is Approximate.

Name Accuracy (4.1.2.)

When rating for Name Accuracy, it is important to pay close attention to differences between the returned name and the POI’s official website or other official resources.

Any of the following names should be rated Partially Correct:

Listing Name:

McDonalds

Billa

Media Markt

DM Drogerie Markt

Official Name:

McDonald’s

BILLA MediaMarkt dm drogerie markt

Name Accuracy (4.1.2.)

Rating Example:

Partially Correct

POI:

Billa

Hauptplatz 12-14

3430 Tulln

Österreich

URL: https://www.billa.at/

Rating Explanation: Research on the official POI website (https://www.billa.at) reveals that the name is always written in capitals (BILLA). Street imagery shows that the storefront signs also have all letters in capitals (https://shorturl.at/1rkcC ) Therefore, the appropriate rating is Partially Correct.

Name Accuracy (CSG 2.3.3.)

Rating Example:

Partially Correct

POI:

BIG BANG BURGER GmbH

Haratzmüllerstraße 58

4400 Steyr

Österreich

URL: https://bigbangburger.at/

Rating Explanation: The business name can still be recognized, but the corporate info does not need to be displayed. Therefore, the appropriate rating is Partially Correct.

Address Accuracy (5.)

To be considered correct, an address has to be complete, accurate, and the address formatting is as expected, based on locale standards. By CSGL for de_AT that means basically

The address from the Official Source field should include the POI address exactly as it appears on official sources. Cut
and paste the POI address, without additional edits, corrections or formatting.

Address Accuracy (5.)

Rating Example:

Incorrect: Street Name, Street Number

POI:

Tonstudio Hoeckner

Konrad-v.-Tulln-Gasse 43

3430 Tulln an der Donau

Österreich

Rating Explanation: Research on the official POI website (http://www.tonstudio-hoeckner.at/Impressum/) reveals that the street name is wrong (Konrad von Tulln Gasse), and that the street number is 45. We do not care that other sources like Google Maps or Geoland.at use another way of writing the street name (Konrad-von-Tulln-Gasse), for us only the exact copy from the official source is relevant. So the provided address is Wrong, and we need to check the boxes for Street Name and Street Number