Please access the latest version of GL from the task page:
https://geoworkerz.telusinternational.ai/mapping/MappingPDF/Additional%20Guidelines/Search _Ads_Close_Variants_Guidelines.pdf
Here are some highlights of major changes:
(Please see Dou Yin example in GL. Section 6.2 Language transformations)
The purpose of this task is to evaluate the similarities between the query and the variant. If there is a high degree of similarities between the query and the variant, rate Good and lower the rating according to the level of similarity.
Use the research links provided to understand the meaning and intent of both the original query and the variant.
The original query, the variant, or both, are in a language that’s not used in your market. Use an online translation tool to find the meaning and leave a note in the comment field explaining what you did.
Your locale: zh_HK
Query: recordatorio para beber agua
Variant: waterly drink water tracker
Correct category: Bad
The query is in Spanish. Using the online translation, this means ‘reminder to drink water’. Since the query is broad and could point to any apps but the variant is for a specific app, it is rated as Bad.
Good
A Good variant closely resembles the original query in appearance.
An Acceptable variant contains a spelling mistake or other issue, but still resembles the original query in appearance and has the same meaning and intent to the original query.
A Bad variant is no longer resembles, share the same meaning and intent as the original query.
Please review the executive summary illustrated in Section 1. Overview.
The query is broad and the variant refers to a specific application
Query | Variant |
外卖 | 饭团外卖 |
Correct Rating: Bad
Explanation: Per Section 5. Bad, when the query is ambiguous and the variant refers to a specific app, the correct category is Bad.The query外卖means takeaway in Chinese. This query is very broad and could be directed to any app that has a delivery service. The variant饭团外卖refers to a specific app called饭团外卖– Fantuan Delivery. http://tinyurl.com/3ahf89c9
The variant improves the query
Query | Variant |
网抑云音乐 | 网易云音乐 |
Correct Rating: Acceptable
Explanation: Per Section 4. Acceptable, when the variant improves the query’s spelling while keeping exactly the same meaning, the rating should be Acceptable. The query is informal but commonly used name for this app. The variant refers to the same music app as the query, thus Acceptable.
Common Mistakes #3
The variant has phonetically similar words
Query | Variant |
58同城 | 五八同城 |
Correct Rating: Acceptable
Explanation: Per Section 4. Acceptable: An Acceptable variant is the one that sounds like the query, looks similar to the query, and has the same meaning or the same intent. 58 and五八mean the same and are phonetically exact words, so the rating is Acceptable.
The query and the variant are synonyms
Query | Variant |
锻炼 | 训练 |
Correct Rating: Bad
Explanation: Per Section 5. Bad, the rating should be Bad when the query and variant have the same meaning and intent but do not look alike. The query and variant are synonyms and both refer to applications used for training. Based on the latest guidelines, synonyms should be rated as Bad.
Please review section GL. 5. Bad.
The query and variant have same meaning and intent but do not look the same (i.e, Synonyms) ◦ Example : toys → games ◦ Example : sixty plus dating → senior citizen dating ◦ Example : photo editor → picture editor
The variant contains a spelling mistake or other issue, but is still recognizable and directs to the same app
Query | Variant |
哔哩哔哩 | 毕哩毕哩 |
Correct Rating: Acceptable
Explanation: Per Section 4. Acceptable, when the variant contains a spelling mistake that does not make the variant different or impossible to understand, the correct rating is Acceptable. The variant has two phonetically similar words(哔–毕), but both versions share the same intent, referring to the video-sharing app.