The following document is a guide that highlights important sections of the POI Guidelines, along with situations that require special attention in the Mexican market. The purpose of this document is to provide helpful information and guidance on common mistakes that have been observed in this market.
When rating POI tasks, the first step is to identify the POI that is being evaluated, in order to do this, you should:
The following is a list of useful map applications that can assist you in your research:
Research is key. POI validity ratings depend on research and resources available for the POI, as well as local knowledge of the POI’s region.
The validity of the POI should be confirmed with research, and in accordance with sections: 3. POI Validity and 3.1 POI Validity Rating options of the Guidelines. Once the POI has been identified and verified as valid, the next step would be to verify data accuracy using official/reliable sources.
Official/Reliable sources are the following:
If businesses are temporarily closed due to COVID-19 or any other reasons listed in section 3.2: Temporary Closures, remember to select “Yes-Temporary Closure” if applicable, and leave a comment to justify your ratings.
According to Section 2.1.3. Official Resources, you may use additional resources to confirm information about a POI that is not available on their official website. This includes updated social media pages, recent street imagery, postal authorities, government registries and/or official government maps.
• Scenarios in the Mexican Market:
Name should match the official name of the POI, use street imagery and official websites to verify it. Consider misspellings while you are rating the name.
To verify the URL, just copy the URL provided and paste it into a browser.
Address should always be verified using official sources, social media and crowdsourced pages claimed by the business with activity within the last 6 months, or even 2 unofficial sources. Please read the Country Specific Guidelines to validate the correct mandatory components.
Tip: For chain POI’s like Starbucks, Walmart or McDonald’s, use the store locator. For small/local businesses that do not own an official website, the address can be verified via Facebook, Instagram and/or Yelp, those sites are very helpful.
To verify the Phone number always use official sources, it is usually listed on their contact/about page. See section 6 of the Guidelines.
Hours should be verified using official sources only, these are usually listed on the contact/about section of the official website. Remember that unofficial social media pages, crowdsourced user review sites or SERP’s are not considered as official sources to verify Hours. See section 11 of the guidelines for further information.
To verify the category, open the category list provided on Tryrating and follow the rules listed on the section 8.1 of the Guidelines:
As stated in section 9.5: POIs Within POIs, pin ratings for POI’s Within POI’s will be based on the actual location of the POI, which will be determined by research. Research should be conducted using available resources, which may include, but are not limited to: vector satellite, street imagery (when available), official websites and/or official social media sites, official maps and directories of the Parent POI.
Lastly, please remember to always re-read and refer to the guidelines frequently for a better understanding of the task. Please take a moment to review the Quality Portal where you will find webinars and helpful documents regarding POI Evaluation Tasks.