Relevance: Basic Rating Concepts – UK examples
GL 2.3.2 – Implicit Location – verifying viewport age to understand location.
GL 2.3.1 – Explicit Location – near me concept
GL 2.3.2 – Results within fresh viewport cannot be Bad for distance alone.
GL 5.14 – Unexpected results – too specific for the query intent
Query: Duke Street Glasgow Result: Papa John’s, 273 Duke St, Glasgow, G31 1HX, Scotland | The query is for a street. The result is a random business on the street which doesn’t meet the query intent, and is rated Bad. |
GL 5.14 – Unexpected results – secondary transit intent
Query: Lisburn Result: Lisburn Railway Station | When a query is for a locality, transit POIs can satisfy secondary intent. The result is a transit POI in the locality requested and is rated Good. |
UK CSGL 5.3 – Postal Code queries
Query: LS12 Result: LS12 2LB | The result is a full postcode when the query is for a postal district. This is rated Bad, as it is too specific for the query. |
Query: LS12 2LB Result: LS12 | The query is a full postcode and the result is just the postal district. This is not specific enough for the query and is rated Bad. |
Query: CM22 Result: CM22 7 | The query is for a postal district. The result for a postcode with a partial sector number is Bad, as this hasn’t been specifically requested in the query. |
Query: EC3A 8AS Result: EC3A 8AA | Royal Mail confirms that the queried postcode doesn’t exist. The result is a likely spell correction and is rated Excellent. A result of just the postal district could also be marked Excellent if there was no obvious spell correction. |
GL 10.3 – Queried address does not exist.
Query: 8 Sefton Way, Crowborough, TN6 2TE Result: 7 Sefton Way, Crowborough, TN6 2TE | Royal Mail doesn’t list the address in the query, and street imagery and satellite imagery confirm that there are only 7 houses in this street. The result is the closest verified address to a non-existent address, and is rated Excellent as per GL 10.3 |
GL 5.18 – Relevance: Service-Level Mismatch
Query: [tesco] Result: Tesco Extra, Courteney Road, Gillingham, ME8 0GX, England | Query is for a generic Tesco store and result is a Tesco Extra store that offers more services than an average Tesco store. User intent has been met and there is no need to demote for service level. |
Query: [tesco] Result: Tesco Express, 48-52 Sturdee Avenue, Gillingham, ME7 2HN, England | The query does not specify the type of Tesco, so any Tesco can be given a starting rating of Excellent, with further demotions for distance if necessary. |
Query: [tesco extra] Result: Tesco Express, 48-52 Sturdee Avenue, Gillingham, ME7 2HN, England | Query is for a store with a specific level of service. Tesco Extra are large stores with a full range of grocery and general merchandise. Tesco Express stores are smaller convenience stores with a smaller range, so relevance is given an initial rating of Good (demoted for User Intent), with further demotions for distance if necessary. |