Chain businesses often indicate the level of service provided at that location in their name. If the result name does not reflect the correct type, it is considered a service-level mismatch and is considered partially correct (GL 6.2.2.2).
Example:
Result Name: Carrefour
Result Classification: supermarkt
Result Address: Lange Lozanastraat 170 – 2018 Antwerpen
In this example the returned name of the business is Carrefour while the official website (https://tinyurl.com/322tzjxz, print screen above) shows it should be Carrefour market, where the part market stands for the service-level (https://tinyurl.com/4vvm4wh5). The classification is correct so the Name Accuracy should be partially correct because of the service-level mismatch.
If the official business name has a capital letter while this is not returned in the TryRating result the Name Accuracy should be Partially Correct (GL 6.2.2.1).
Example:
Result Name: Mediamarkt
Over MediaMarkt: een körte geschiedenis
Korte Geschiedenis
Eindjaren zeventig koopt men een nieuwe tv bij de vakhandel, een grammofoonplaat bij de platenzaak en een wasmachine bij de witgoedhandelaar. Beperkte keuze en reiatief hege prijzen waren toen aan de orde van de dag. De vier Duitse grondleggersvan MediaMarkt vinden in 1979 de tijd rijp om daar verandering in aan te brengen en de markt op te schudden. Hun idee: een breed aanbod van merkartikelen voorde laagste prijs in grote Winkels, met opvallende reclame en een nieuwe ondernemende bedrijfscultuur, waarbij de medewerker meer verantwoordelijkheid en doorgroeimogelijkheden kreeg dan in die tijd gebruikelijk was, Met een ding scherp voor ogen: altljd klantgerichtheid zijn. Met MediaMarkt is de eerste mega-elektrovakhandel (micro-informatica, multimedia, cd, dvd, video, hifi, foto, telecom en huishoudelektro) ontstaan waar de klant volledig ontzorgd wordt: enorme keuze, deskundig advies, de laatste nieuwe snufjes en merkproducten van topkwaliteit voor gegarandeerd de laagste prijs en dat alles onder een dak. Geen wonder dat dit concept al snel een groot succes werd. Expansie volgt snel, eerst tn Duitsland, maar al snel ook in de rest van Europa. In december 2002 volgt Belgie met de eerste winkelopening in Antwerpen. Inmiddels zijn er in Belgie 22 Winkels. Inmiddels is MediaMarkt metzo’n negenhonderd Winkels, ruim 38.000 medewerkers, in 12 Europese landen uitgegroeid tot de grootste elektronica retailer van Europa. Per jaar weten miljoenen mensen in Belgie MediaMarkt te vinden, in de Winkels of
In this example the returned name is Mediamarkt while the official website shows (https://www.mediamarkt.be/nl/about-us/over-ons, see print screen above) that also the second letter m should have a capital and so the name should be MediaMarkt. The Name Accuracy is partially correct because that capital letter is missing.
When the classification is wrong, the final Name Accuracy rating is always Incorrect (GL 6.3.2).
Example:
Result Name: Pizza Hut
Result Classification: Supermarkt
Pizza Hut is a chain business with pizzerias (https://www.pizzahut.be/nl), so the returned classification (supermarket) is not correct. Therefor the Name Accuracy should be Incorrect,
even if the result name is still correct; when the classification is wrong, the final Name Accuracy should always be incorrect.
When rating Relevance it is important to not rely solely on what TryRating returned, and do additional research if there are for example no other existing real-world results not shown by TryRating.
In the example below the query is for a gas station, the viewport (blue rectangle) is fresh, and the user (yellow dot) inside it, so the user is the location intent (GL 2.3.2).
Query: tankstation
Viewport: Fresh
Left: what TryRating returned; Right: additional research
In this example there is one result returned which is a gas station Shell Express, which is inside the viewport (see left image). However, when doing additional research; e.g. by entering the query in an online map application on the user location; it is clear that there are several closer not returned possibilities from the user (see right image). So the returned result Shell Express in the left image should be rated Acceptable for distance (results inside the viewport cannot be rated Bad in this case, see GL 2.3.2) because there are several closer not returned real-world results, even if it is the closest returned result.
In order to decide if the business in the example above is still valid it should be verified by the official website of KBC on the store locator
(https://www.kbc.be/particulieren/nl/kantoor.html).
AARTRIJKESTRAAT 18 – 8480 EERNEGEM Details en openingsuren
T. + 32 59 29 06 53
V PLUS W VERZEKERINGEN
Verzekeringsagentschap
On the official store locator of KBC (image above) it is clear that there is no branch near the expected location (which is the returned address Engelstraat 2 – 8480 Ichtegem, green dot in the image). Based on that the business can be rated closed.
Another source that can be used (e.g. if there are no official resources) is street imagery. By going to the expected location of the KBC branch in street imagery it is clear that the business did exist in 2009, but disappeared on the most recent images in 2022 (see images below). Based on that the business can be rated closed.
Another source that can be used is an official registry. If a business is closed this is often shown in the website of KBO. Businesses can be for example retrieved by the address (https://kbopub.economie.fgov.be/kbopub/zoekadresform.html). When entering the expected address of the KBC branch (Engelstraat 2 – 8480 Ichtegem) KBO will show a list of all businesses that exist or did exist on that address. Important is that the box with “Enkel actieve geregistreerde entiteiten en actieve vestigingseenheden van actieve entiteiten.” should be unchecked (see below). Otherwise closed businesses will not be shown in the list.
□ Enkel actieve geregistreerde entiteiten en actieve vestigingseenheden van actieve entiteiten.
This should be unchecked to see closed businesses.
In the image above is clear that there was one business on the result address which is the KBC branch which is now closed (ENT/VE Status = VE Stopgezet).