Content:

6.3.2. Incorrect Classification
6.2.2.1. Minor and Moderate Misspelling
9.1.3 Boundaries of a feature
9.4.3 Streets
Real World Research

Concept 1: Incorrect Classification:

When analyzing and reviewing a result, always check the classification. There may be times when the name of a result may be correct, but the classification could be incorrect.

When the classification is wrong, the final Name Accuracy rating is always Incorrect.

This is true whether the result name is Correct, Partially Correct, or Incorrect.

Consider the classification incorrect when it is:

Wrong
Misleading
Misspelled
Incomplete (missing parts or has uncommon/odd abbreviations)
In an unexpected language/script. The classification must match the language/script of the query, test locale, or result region

Examples:

Result Nameland Classif¡cation

Expected Classification

Ratirrlanation

Denver Zoo

Active Life

Zoo

Name Accuracy

Incorrect

Classification is wrong since the result is a zoo. This classification does not represent the ntrtureol the result. Final Name Accuracy rating is In correct.

Macy’s

Bar

Department Store

Name Accuracy

Incorrect

The result is a department store and should not be categorized as bar. Final Name Accuracy rating is Incorrect.

Macy’s

Shoes

Department Store

Name Accuracy

Incorrect

Classification is misleading. The result is a department store and it should be categorized as one. Although this store does sell shoes, the classification does not reflect the wide variety of other merchandise it offers. It is misleading to categorize this result as simply a shoe store. Final Name Accuracy rating is Incorrect.

Pondok Djaja

Daging Ayam

translation of classification: Chicken Meat

Restorán Ayam

translation:

Chicken Restaurant

Name Accuracy

Incorrect

Classification is misleading. Pondok Djaja is a restaurant in Jakarta famous for its chicken dishes, but the classification “Daging Ayam” or “Chicken Meat” is more appropriate for a poultry butcher than a restaurant. The classification “Restorán Ayam” or “Chicken Restaurant” is more appropriate. Final Name Accuracy rating is Incorrect.

Fry’s Electronics

Electrnics

Electronics

Name Accuracy

Incorrect

Classification is misspelled. Any misspelling in the classification should be considered wrong. Final Name Accuracy rating is Incorrect.

 

Concept 2: Minor and Moderate Misspelling

Consider names partially correct when they contain issues that don’t prevent the user from identifying the business:

Name contains repeated, redundant, or missing information or parts
Incorrect or missing punctuation or special characters
Unnecessary or missing spaces
Unexpected use of lower/upper case and ALL CAPS letters
Acronyms are often expected in ALL CAPS: YMCA, TGIF
Minor and moderate misspellings that don’t influence the user’s understanding. See your Country-Specific guidelines for more information on misspellings.
Mix of expected languages in the result title. Expected languages are the languages of the query, test locale, or region, or of an official business name.

 

Examples:

.

.

Name Accuracy

Partially Correct

Seven Eleven

7-Eleven

The name is in an unexpected form not used by the business itself.

GAMESTOP

GameStop

Name Accuracy

Partially Correct

The name written in ALL CAPS is not expected for this business and demoted.

.

.

Name Accuracy

Partially Correct

Mosjaw

Moosejaw

The name of this outdoor store has two missing letters but is still identifiable.

Ecofuture

Buildng Co

Ecofutures Building Inc

Name Accuracy

Partially Correct

The business shows two misspellings and the incorrect business structure (Co. vs. Inc.).

Napoli Coffeehouse & Pastries

Napoli Coffee

Name Accuracy

Partially Correct

The result name has additional parts not used by the business. Because the additional parts are in line with the business and don’t make the result ambiguous it is considered Partially Correct.

GAP Superstore

GAP

Name Accuracy

Partially Correct

The additional “superstore” is not used officially, but also does not change the user’s ability to identify the well formatted and correct corporate name and is therefore considered Partially Correct.

BerkeleyLaw Univerzitniof California

BerkeleyLaw University of California

Name Accuracy

Partially Correct

The query [law] was issued in a cz_CZ (Czech) locale and the result locale is the US (English). Consider this Partially Correct due to the mix of expected languages: English and Czech.

 

Concept 3: Boundaries of a Feature:

To rate a pin for a feature, you must first understand where the feature begins and ends. Some features have rooftops (houses, businesses, malls, and so on) and sit on a parcel of land that belongs to or is associated with them. Other features do not have rooftops

(mountains, parks, waterfalls), but there is still a place where they begin and where they end. A boundary is a real or imaginary line that separates one feature, or the parcel it sits on, from another. The boundaries of a feature always include half of the road when a road is present (see the Half ‘n Half rule below).

Boundaries can include:

Fences
Walls
Garden plants and bushes
Bodies of water (lakes, rivers, oceans)
Other dividers
Property boundaries confirmed by official sources
 

 

Please review the examples throughout the pin sections of the guidelines to further understand how to rate correctly for different rooftop types, shared spaces, next door ratings etc. as each scenario may be rated differently

Remember:

 

 

Concept 4 Streets:

When a user queries for a street, the Approximate and Next Door rating for Pin will not apply. Please see the ratings below that do apply for Street Queries when rating for Pin.

Concept 5 Real World Research:

Always rate against the real world! If there is a better result available but it is not shown, demote the existing result(s) while considering the missing one when rating for Relevance.

^’ * AO

Official resources should always be used to confirm the data of a result. Use official resources like businesses’ official websites, national postal service websites, and government websites whenever possible

 

 

 

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