If you determine through research that your result address does not exist in the real world, it is important to select in the Address field – Incorrect – Address does not exist NOT Business/POI is closed/does not exist.
Research Tips:
If you determine that the address does not exist in the real world, rate the Relevance as if it DOES exist but you do not demote real world addresses if a non-existent address is closer.
Example: User location: Scarborough, ON – Inside a fresh viewport Query: 7570 Kennedy Rd
Result | Does the Address Exist? | Distance to user | Rating |
7570 Kennedy Rd Scarborough, On M1K 2C5 | No | 8 km | Relevance: Excellent Name: N/A Address: Incorrect – does not exist Pin: Can’t Verify |
7570 Kennedy Rd Markham, ON L3R 1H6 | No | 23 km | Relevance: Excellent Name: N/A Address: Incorrect – does not exist Pin: Can’t Verify |
7570 Kennedy Rd Brampton, ON L6W 0A1 | Yes | 51 km | Relevance: Excellent Name: N/A Address – Correct Pin: Rate accordingly |
As you can see you can have several Excellent ratings even with greater distance.
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Through research you may find that the query address does not exist. There are three result options in this scenario:
Example: Query address: 7531 Sunnybank Ave, Richmond BC
Result | Does the Address Exist? | Rating | Explanation |
7530 Sunnybank Ave Richmond, BC V6Y 1G6 | Yes | Relevance: Excellent Name: N/A Address: Correct Pin: Rate accordingly | This is the closest verified address on the same street |
7531 Sunnybank Ave Richmond, BC V6Y 1G6 | No | Relevance: Excellent Name: N/A Address: Incorrect – does not exist Pin: Can’t Verify | This result is the same as the query address, even though it doesn’t exist, the relevance is still Excellent |
Sunnybank Ave Richmond, BC V6Y 1G6 | Yes | Relevance: Acceptable Name: N/A Address – Correct Pin: Rate accordingly | The result is the queried street only, without the street number |