Introduction

In our recent quality review, it came to our attention that many analysts have been making mistakes that we consider now to be common issues in your market.

Please take time to review this document as it will help you improve your quality.

If anything is unclear or you need further support, please don’t hesitate to contact us on our mapping portal https://homeworker.custhelp.com and we will get back to you ASAP.

1.Validity: No- Service business operated out of a home

If a POI is not located at the given address but there are resources available to confirm that it is a service business operated out of a home. Please select the validity as No – service business out of a home according to GL Section 3.1. We have noticed analysts selecting No – closed which is incorrect.

Example:

POI Name: Shambhavi K Photography

Address: Belagere Road, Varthur, Bengaluru, Karnataka 560087

Pin: 12.939495, 77.735510

Validity: No – Service business operated out of home

Comments: Even though we cannot confirm if the POI is located at the given address or pin, the POI has an official website (https://www.shambhavik.com/) that confirms that POI is a home-based photography business. Many analysts would rate the validity as ‘No – Closed’ as the business cannot be found at the given location, which is incorrect. In such cases, we should rate the validity as No – Service business operated out of home.

2.Address: Spelling mistakes in Locality

Please pay close attention to the minor spelling mistakes in Locality names. If there is even a minor spelling mistakes and locality name is still recognizable, we will select the address as incorrect due to the misspelling and select the respective address component checkbox.

Example:

POI Name: Government Polytechnic Ahmedabad

Address: Dr Vikram Sarabhai Marg, Panjara Pol, Ambawadi, Ahmadabad, Gujarat 380015

Address Accuracy: Incorrect – Locality

Comments: Locality name is misspelt as ‘Ahmadabad’ which is rated as Incorrect as the official spelling is Ahmedabad. Please always pay attention to any minor spelling mistakes in address components.

3.POI Hours

POI hours should be verified using official resources only. Official resources include either the business’s official website or official social media page. Please refer to GL Section 10.1.1.

Do not use information from unofficial social media pages, claimed or unclaimed crowdsourced user review sites, online street imagery, or SERPs. These are not considered to be reliable resources for verifying POI hours.

Example:

POI Name: Shaan World wide Holidays

Address: DDA Flats Kalkaji, Block J 3, Alaknanda Market, Kalkaji, New Delhi, Delhi 110019

Website: https://shaanworldwideholidays.com/

Thursday  9 am-9  pm

Friday  9 am-9  pm

Saturday  9 am-9  pm

Sunday  9 am-9  pm

Monday  9 am-9  pm

Tuesday  9 am-9  pm

Wednesday 9 am-9  pm

Hours Accuracy: Can’t Verify

Comments: The hours are not available on official website. There is an official social media page https://www.facebook.com/shaanworldwideholidays/ that lists the hours as ‘Always open’, however this page is not updated within last 6 months so we cannot use this social media page to verify hours. Even though Google maps business listing confirms the hours as Correct but we can only use Official website or social media to verify the hours. In this case the hours cannot be verified on official website and social media page is not updated, we will rate the hours as ‘Can’t Verify’.

Note: Official social media page can be used to confirm POI hours only if the social media page is updated within last 6 months. If the social media page does not have any recent posts or any other dated activity within last 6 months, it should not be used to verify POI hours.

4.Address: Missing Building name

Building name is mandatory if included as per official sources. If the building name is missing in the result address we should rate the address accuracy as Incorrect and select Street Number checkbox.

Example:

POI Name: Chai Point

Address: Sector 18, Noida 201301, Uttar Pradesh

Website: https://dlfmallofindia.chaipoint.com/

Address Accuracy: Incorrect – Street Number

Comments: According to the official website, the correct address is 2nd Floor, DLF Mall of India, Sector 18, Noida – 201301. The result is missing building name ‘DLF mall of India’ and address accuracy will be rated as Incorrect with Street Number checkbox selected (CSGL Section 2.2).

Note: Floor No. is an optional address component, we should not rate the address incorrect for missing Floor no. We have noticed analyst selecting Unit/Apt checkbox for a missing Floor No. in address.

In above example of Chai Point, the address is rated incorrect for missing building name. Even though 2nd Floor is missing from the address, we only select the checkbox for street number (building name).

5.Name: Minor and Moderate Misspellings

If there is a minor misspelling in name that does not prevent identifying the name, we should rate the name accuracy as Partially Correct according to Guidelines section 4.1.2.1. Minor and Moderate Misspellings. Please pay close attention to any potential spelling mistakes in POI name. We have noticed many analysts rated the name accuracy as Correct even if there are spelling mistakes in POI name.

Examples

Result name: Rey-Ban

Official name: Ray-Ban

Name: Partially Correct

Comments: The result is misspelt as Rey-Ban while the official name is Ray-Ban.

Result name: Elite Matric Higher Secondary School

Official name: Elite Matriculation School

Name: Partially Correct

Comments: The result has used abbreviation and additional words but the name is still recognizable.

Result name: Elite Matric Higher Secondary School

Official name: Elite Matric. Hr. Sec. School

Name: Partially Correct

Comments: The official name includes a period with matric while the result has no period and should be rated as Partially Correct

6.Language/Script Issues in Address

If part of address is in a different language or script, we should rate the address as Incorrect and select the check box for the affected address component. Please refer to the below example.

Example:

POI name: KFC

Address: No 79/1, Aishwarya Sampurna, Vani Vilas Road, Basavangudi,560004, Karnataka

Address: Incorrect [checkbox selected – Locality]

Comments: We can see that the name of Locality Bengaluru is mentioned in a different script. We should rate the address accuracy as Incorrect and select the checkbox for Locality.

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