Confirm Data Accuracy: Best Practices – Japan (ja_JP)

Research involves verifying the data through an official source (i.e official website or claimed social media) or 3 unofficial sources. Clearly unreliable sources should not be considered at all.

Use official resources like businesses’ official websites, national postal service websites, and government websites whenever possible (Guidelines section 2.1.1)

If you can’t verify the Address data correct or incorrect, rate OK Without.

To give you some guidance, please see below some of the resources that Analysts from Japan (ja_JP) market have reported to be helpful when performing research:

Helpful Map Applications

Google Maps
Yahoo Maps

Helpful resources to research Name Accuracy

Official company websites (always first step!)
Google/Yahoo web search
Official Facebook, Twitter, Instagram
Yelp, TripAdvisor, Yellow pages

Helpful resources to research Address Accuracy

Official website/social media (always first step!)
TripAdvisor, Yelp
Official Facebook, Twitter, Instagram

Helpful resources to research Pin Accuracy

Google Maps, Yahoo Maps
Street Imagery, Satellite Imagery
Official website/social media

About use of third-party website with OFFICIAL badge

It is allowed to treat a third-party website as an official website only when it meets all of criteria below.

A business does not have their official website and social media account.
The third-party website does have an OFFICIAL badge on a page of the business.
The guidelines or the inline guidelines do not ban to use any third-party website.

For example, Tabelog can be considered as an official website only if the restaurant doesn’t have any official website/SNS and is a member of Tabelog食べログ店舗会員).

What is食べログ店舗会員? https://owner.tabelog.com/home/registration/

Tabelog is a crowdsourced user review site but if the restaurant owner becomes a member of the web site, only the restaurant owner can edit the information. In this case, Tabelog’s information is more reliable for rating the accuracy of opening hours/address/phone numbers etc.

How to indicate if the restaurant is a member of the web site:

There is a tiny official badge (公式) above the restaurant name. Please make sure the official badge is present when referring Tabelog as an official source.

 

When there is no official website/SNS, consider Hotpepper as an official website only with an inserted (or updated) 店長のおすすめ料理 “Owner’s recommend” section.There is no official badge on Hotpepper, so in order to differentiate if the page is updated by the restaurant owner or not, please see the below images.

Valid as an official website:

Not valid as an official website because the information is not updated by the restaurant owner:

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