Query: KIWI Løre | . | |
Result: | KIWI Løren | |
Address | Frydenbergveien 46A, 0575 Oslo | |
The query is for “KIWI Løre” and the fresh viewport and user location is near Lørenskog. The suggestion is for a KIWI store in Oslo called KIWI Løren. This is an exact match for the query, however, there are other matching results closer to the user when location is taken into account.
Figure 2From kiwi.no
The store locator at https://kiwi.no/Finn-butikk/ shows that there are several locations within and near Lørenskog, and this is a more likely user intent when we consider the location. The suggestion in Oslo should not be rated Excellent since it is located further away from the user. When evaluating distance of results, we have to consider other existing results, including those not returned by Try Rating.
Query: Hafslund trafikkstasjon | |
Suggestion: | Bilverksted, Sarpsborg |
Type: | Query |
In this example, the query shows a clear intent for a specific POI: the Vehicle Licensing Office in Hafslund, Sarpsborg. The suggestion is a query suggestion for a car garage in Sarpsborg. Regarding the specific intent of the query, this suggestion is not at all relevant to the user and relevance should be rated Bad. See section 2 in the guidelines for more information on understanding user intent.