Business/POI is closed or does not exist:
Research shows that the business is closed or that no such business exists at the
result address. For chain businesses, always check their store locator first! Please note that if you check this box, you will still need to rate the relevance of the result as if it did exist. Use your best judgment to determine whether the result does not exist, or if the result components are incorrect.
a Checkpoint: When determining if the business is closed, please check to see
SCENARIO 1
User Query: [DIA supermarket]
User and Fresh Viewport over Madrid, Spain.
Result:
Supermercados DIA
Calle de Cristóbal Bordiú, 63,
28003 Madrid, Spain
Additional Information:
URL: https://www.dia.es
Phone: +34 914 45 12 90
Relevance: Good
Upon researching this result, we find that there is not Supermercado DIA at this address.
But per the checkpoint above we want to check 1.
We want to use all of the information provided in the result. Here, we find that the URL points to a website, in this we can see the different branch positions of the DIA supermarkets.
Is there a DIA supermarket in the surrounding area? Yes, but the branch in the screenshot has a different street number than the result in Try- rating and the pin is off by 400 meters. Also, the phone number does not match with the one on the website.
The branch in the screenshot is located at Cristóbal Bordiú 19 – 20 (http://tinyurl.com/y6tbd8ew ) While the result and pin are at Cristóbal Bordiú 63 (http://tinyurl.com/y222ztp3).
So rather than try to force the result onto Cristóbal Bordiú 63 Incorrect–> street number, postal code, and pin, we should rate Business does not exist because there is enough evidence to confirm that Supermercados DIA exists at Cristóbal Bordiú 63.
We rate it as Business/POI is closed/does not exist. We would still want to rate the relevance as if it would exist.
This result would be Good, but it does not exist. Official website and street imagery confirm that this POI does not exist. https://goo.gl/fe2fYN
SCENARIO 2
User and Fresh Viewport over Madrid, Spain.
Result: ZARA
Business/POI is closed/does not exist: No
Calle de Fuencarral, 124, 28010 Madrid, Spain Classification: Clothes
Address Accuracy: Incorrect
Upon researching this result, we find that there is Oysho shop the result address. Our initial thought may be to select Business Closed, but per the checkpoint above we want to check 1. Is there a Zara in the
Additional Information:
Phone: +34 914 45 82 71
surrounding area? Yes, there is one located just next door (http://tinyurl.com/y4vtm8d6 ).
Does the additional information pertain to any Zara in the area? Yes, the URL point to the Zara and we can find it at this street. The phone number is matching the one that was returned as additional information. From our research, we can safely say that the Zara in the result is not closed, but in fact has an Address Inaccuracy.
NOTE: When returned result in TryRating could not be found on the official website store locator, please mark it as Business/POI does not exist, unless there is clear evidence that the returned business exists within the immediate surrounding as explained above.
If there is a general lack of sources, assume that the POI/business could exist and rate Name, Address and Pin Accuracy as Can’t Verify. The Relevance should be rated as though existent and not demoted for potential non-existence.
A Business that doesn’t exist it will get a relevance of Excellent as the highest, since is not a real physical place to go.