Italy – Search ads relevance common mistakesItaly – Search ads relevance common mistakes

Task Goal: Identify if the Search Ad present, has a relationship to the user intent. What Makes an Ad Relevant? Ads can be relevant to the user intent in several

Italy – Address verification common mistakesItaly – Address verification common mistakes

1.Pin Accuracy- Wrong Query address is Via Parma 4, Limbiate Monza Brianza 20812, ITA and Response Address is Via Parma, 4, 20814 Varedo MB Italia. What is the Pin rating

Italy – Search ads close variants common mistakesItaly – Search ads close variants common mistakes

A Good variant closely resembles the original query in appearance (includes after translation, short forms, localized version of the app name, former app name), meaning and intent, indicating a high

Italy – Autocomplete common mistakesItaly – Autocomplete common mistakes

Locality Suggestions and Prominence Match (GLs section 8.1.4.) It is important to remember that AutoComplete and Search tasks are rated differently. In AutoComplete the user is still typing the query,

Italy – POI at addressItaly – POI at address

1)Hints – may be inaccurate or outdated. This task is NOT designed to verify the validity or accuracy of these hints. Start your research by using hints but if research

Italy – How to establish POI validityItaly – How to establish POI validity

Important Note: Don’t rely on automated “closure” indicators like the example below: The listing on the left shows anautomated search engine resultindicating the POI is permanently closed. This is a

Italy – Search tips and common mistakesItaly – Search tips and common mistakes

4.2. Business/POI is closed or does not exist EXAMPLE Query: [banca] Viewport: FRESH, user outside Result:  Monte dei Paschi di Siena Via Contardo Ferrini 2A, 27100 Pavia Italia Now that we

Italy – Chain businessesItaly – Chain businesses

    Chain Business without specific location modifier [10.6.2. of the Guidelines] Location Modifier Forms Examples None n/a Burger King, Esselunga A query for a chain business is not considered

Italy – POI Evaluation tips and common mistakesItaly – POI Evaluation tips and common mistakes

POI Validity: No – closed (3.2.) Often, it will be difficult to confirm that a POI has permanently closed, due to insufficient or inconsistent information from online sources. Follow the