Please be aware that POI at Address and POI Evaluation are different
task types.
In POI at Address, you will be given and address and you will have to
research for evidence that a POI currently exists and operates at the
given address.
Examples:
Example 1
Target Address | via lotario, 18 27100 pavia |
URL Hint | |
Name Hint | bernuzzisamori architetti |
Is a POI active at this address? No
Begin your research by conducting a general web search of the Target Address to see if an official resource can be found that confirms that an active POI is located at the address.
Research shows that only one business claims this address. That business also matches the URL and Name Hint – bernuzzisamoriarchitetti.
Business has official website and Facebook page, hence, once you have located an official source you will also search for evidence of recent activity. Recent activity may include, but is not limited to recent copyright date on official websites, current calendar of events, recent blog posts, user reviews, or other recent social media posts. Recent activity provides evidence that a POI is currently open at this location.
Official website doesn’t have recent copyright date (2021) but it has recent activity in the News section.
As per Gls section 2.2.3.5. Single-Source Rule, in order to be considered an active POI, you must be able to locate a single source of evidence that verifies the address and recent activity. Official website confirms both.
The next step is to look for the most recent available satellite and/or street imagery to confirm that the POI is an actual, physical POI in the real world and not a residence or service business operating out of a home (see Gls section 2.2.4. Screening Residential Addresses).
Street imagery confirms that address belongs to residential building with no visible store front signs. That indicates that business is service business operating out of a home and not valid POI. Therefore, correct rating is No.
Example 2
Is a POI active at this address? Yes
Sometimes Target Address can contain extra non-address tokens, such as in this case “p.i.” Non-address tokens can be ignored and only address components should be taken into consideration.
Research shows that target address is claimed by Ospedali Riuniti in Foggia.
Official website shows evidence of recent activity (News section).
POI is an actual, physical POI in the real world and not a residence or service business operating out of a home. Therefore, correct rating is Yes.
POI Information | |
Target Address | via monte grappa 30 33100 udine (ud) |
Research Hints (optional) | |
URL Hint | |
Name Hint | ital ricambi |
Is a POI active at this address? No
Map applications return one business at this address. However, do not use a mapping service, including online maps, to verify the address of any POI, so additional research is needed. We need to check for official sources first.
The business that is returned matches the URL and Name hint. Its official website confirms the address but shows no recently dated activity (no copyright and no recently dated posts).
Next, we should check for official social media pages of this POI.
The last post is less than 6 months old but the listed address is slightly different. Therefore, URL and Name hint POI cannot be considered active at the target address.
Next step is to check if any other POIs can be confirmed active at the target address. Search engines do not return any other POIs that have official sources. Therefore, the correct rating is No.
POI Information
Target Address | corso umberto I, 359 80034 marigliano na |
URL Hint | |
Name Hint | sail post |
Is a POI active at this address? Yes
In this case, research shows more than one POI at the target address. As mentioned before, we need to search for official, recently updated sources in order to verify that a POI is present at the target Address.
URL and Name hint refers to courier Sailpost. However, official store locator shows that there are no branches at the target address, official chain business Facebook page doesn’t have a store locator and specific Facebook page has no posts whatsoever.
Therefore, we need to continue the research for other POIs at the same address that might be valid and have recently updated sources.
Search engines return another POI at the target address: Studio Fotografico Maurizio Sena, a photographer. It claims the target address on its official website and has recently dated copyright date in the footer.
Street imagery confirms that store is real, physical POI and not a service business out of a home. Correct rating is Yes.
Is a POI active at this address? No
Research shows that only one POI claims this address – The Greenhouse Loft that makes part of the Costanza brand. Business has official website with recent copyright date.
However, this is a vacation rental and not a valid POI. If we check street imagery, we can see that it has no visible store front signs.
We can confirm that this is not Valid POI, and given that no other POIs claim this address correct should be no
