In this document, we cover frequent rating mistakes for Search tasks in the nb_NO market, and we offer rating examples to demonstrate how to approach similar situations.
Review guideline section 9.6. Transit POIs
Different transit POIs have different criteria for Pin Accuracy, depending on the number of platforms and rooftops or whether it is above ground. The example below is for a train station with a station building and a platform on a single side of the tracks which does not meet the criteria for Single Rooftop or Campus/Complex. Therefore, we follow the general rating criteria from section 9.6.:
Rating | Explanation |
Perfect | The pin falls on the polygon for the transit POI or in the area where you would wait for transit or within the entrance polygon for an underground transit station |
Approximate | The pin falls within 50 meters of where you would wait for transit or within station parking lots and surrounding property up to where the Half ‘n’ Half rule allows. |
Next Door | Transit POIs do not have Next Door ratings. |
Wrong | The pin is wrong if it falls: •Farther than 50 meters from the ideal location •Within 50 meters on a non-associated rooftop •Outside of the boundaries as allowed by the Half ‘n’ Half rule •Beyond half a city block (applies to bus stops only) |
Can’t Verify | See Can’t Verify |
Result | Lesjaverk stasjon | |
Address | Lesjaverk Norge | |
Coordinates | 62.1923681, 8.5380828 | |
Pin Accuracy | Approximate | |
The Perfect pin area is where the user would wait for transit. In this case, the user would wait in the station building or on the platform. The pin falls in the tracks, where the user would not wait for the train. However, it falls in the middle of the tracks and within the Half ‘n’ Half rule, which determines the Approximate area (see section 9.1.3.1.). The Pin rating is therefore Approximate.
For stations with multiple platforms, refer to section 9.6.2. Transit POI with Multiple
Rooftops/Platforms
Example
| Result | Jysk Midtun |
| Classification | Møbler |
| Address | Ulsmågvegen 7, 5224 Bergen, Norge |
| Coordinates | 60.321386, 5.372178 |
| URL | https://jysk.no/butikker/bergen/ulsmagvegen |
| Name Accuracy | Partially Correct |
In the example above, we have returned a branch of the furniture chain business JYSK. The name is returned with the brand name “Jysk” and the location modifier “Midtun”. Researching the available official sources shows that the business consistently use all caps for the brand name, including in the location specific URL above and in the about section of the official website imaged below. Because the name and classification has no further issues, the final Name Accuracy rating is Partially Correct for unexpected use of upper/lower case.
Review the Norwegian Country Specific Guidelines section 1.2.2.
Street Type Formatting
Street types such as gate, vei, and plass should be written in lowercase. If the street type is returned with a capital letter, rate the address accuracy as correct with formatting issue.
| Result | Bangkok Café |
| Classification | Thairestaurant |
| Address | Dronningens Gate 23, 7012 Trondheim, Norge |
| Coordinates | 63.431858, 10.390688 |
| URL | https://www.bangkokcafe.no/ |
| Address Accuracy | Correct With Formatting Issue |
In the example above, the returned street name doesn’t completely match the address listed on the official website. Researching other official sources, such as postal authorities, we find that the business has omitted the space between “Dronningens” and “gate”:
.
https://adressesok.posten.no/addresses/search?q=Dronningens+gate+23+Trondheim
The only issue with the returned address is therefore the incorrect use of capitalization in the street type “gate”. Following the CSGL section 1.2.2., the Address Accuracy is Correct With Formatting Issue.
| Result | Namsos lufthavn |
| Classification | Regional lufthavn |
| Address | Namsos lufthavn, 7800 Namsos, Norge |
| Coordinates | 64.472427, 11.571657 |
| URL | https://avinor.no/flyplass/namsos/ |
| Address Accuracy | Incorrect – Other Issue |
Airports are POIs without an expected address (see section 8.3.2.), and we therefore do not require an address to be returned, regardless of whether there exists an official address. The screenshot below shows that the returned address matches the official website. However, according to section 7.5. Other Issue, the name of the POI should not reappear in the address. Therefore, the Address Accuracy is rated Incorrect – Other Issue.
Review guideline section 7.3. Language/Script Issue in Address
The address details must be in a language and script that matches the test language (like en_US), the user query, or the result region. Use the Address Accuracy Incorrect – Language/Script Issue checkbox if you find issues of this nature in any of the address components in the address details of any result.
Query: hoteller hammerfest
| Result | Arctic Sea Hotel & Apartments |
| Classification | Hotell |
| Address | Rossmollgata 46, 9601 Hammerfest, Norway |
| Coordinates | 70.672647, 23.656900 |
| URL | https://arcticseahotel.no/ |
| Address Accuracy | Incorrect – Language/Script Issue |
In this example, the country is returned in English – “Norway” instead of the Norwegian “Norge”. Since English is not the language of the test locale (nb_NO), the user query (Norwegian) or the result region (Norway), the Address Accuracy should be rated Incorrect – Language/Script Issue. The remainder of the address is correct per the official website seen below.
Review section 10.6.3. Chain Business with Location Modifier
If the query for a chain business includes a location modifier that points to a single unique branch of that business, that specific branch can be eligible for a Navigational rating. When there are multiple results available for the location modifier, the highest possible rating for all results will be Excellent.
The user has made a query for the chain business Biltema with a location modifier for Narvik. The store locator page on the official website shows that Biltema Narvik is the only real world result inside the requested area. Result 1 is therefore rated Navigational. Few results inside Narvik also means that results outside the area can be relevant.
Result 2 is inside the fresh viewport. However, since the user has explicitly stated where they expect results, the location of the user and viewport is ignored. The result is outside the requested area and there is also a significantly closer result in Narvik.
Biltema Finnsnes is therefore demoted for distance to Acceptable.
With one possible result inside Narvik, Biltema Harstad is the next closest result. Result 3 is therefore demoted to Good.
See also the “Aldi Waco tx” example from section 10.6.3.1. General Location Modifier.