Confirm Data Accuracy: Best Practices – Thai(TH)

Research involves verifying the data through an official source or 3 unofficial sources. Clearly unreliable sources should not be considered at all. Only when finding the third source is not possible, it is then ok to use only two reliable resources to confirm the address.

Use official resources like businesses’ official websites, national postal service websites, and whenever possible (Guidelines section 2.1.1)

If you can’t verify the data correct or incorrect, rate Can’t Verify.

To give you some guidance, please see below some of the resources that Analysts from Thai(TH) market have reported to be helpful when performing research:

Helpful Map Applications:

Google Maps
Openstreetmap (OSM)
Bing Maps

Helpful resources to research Name Accuracy

In the rare case that a result business has no website or the result Name is different to the Name displayed on the website check the below:

Street Imagery (e.g. Street View) for store front signs
Search Engine research: yelp results, yellow pages, Facebook etc.

Helpful resources to research Address Accuracy

Official website/social media (always first step!)
Search Engine research: yelp results, yellow pages, Facebook etc.

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