Relevance – Important Rating Concepts CZ
When there is an explicit location mentioned in the query, you can ignore the user and viewport locations. The user has told you exactly where they want to see results. If the query contains words like “near me” or “nearest” or “poblíž” the user’s location, not the viewport location, should be considered the explicit location intent.
If the user’s location intent is not expressly stated in the query, use the user location, viewport location, and viewport age to determine the area of expected results.
Viewport | User | Location Intent |
Fresh | Inside Viewport | When the user is within a fresh viewport, take the user location as location intent. Results are generally expected in or near the viewport, and results inside the area cannot be rated Bad because of distance alone. |
Outside Viewport | Results are expected in or near the viewport area. All relevant results inside the viewport are eligible for a rating of Excellent. If no results can be found in or near the viewport, consider the user location a secondary location intent. | |
Missing | When the user is missing, the viewport is the location intent. | |
Stale | Inside Viewport | When the viewport is stale, consider only the user location as location intent. |
Outside Viewport | ||
Missing | Use the stale viewport as location intent when the user location is missing. | |
Viewport Age Missing | Present or Missing | Consider the viewport fresh when the viewport age is missing. |
Missing entirely | Present | The user location sets the location intent when the viewport is not present. |
Missing | When the user location and viewport are missing, the test locale becomes the location intent with a strong focus on prominent results. . |
Chain Business with General Location Modifier
Location modifiers in the form of localities or areas are considered to be general location modifiers. When the location modifier is general, results outside the requested location are demoted based on how many results there are inside it.
1. Lidl Lazecká 49 779 00 Olomouc Česká republika | When there are multiple results for the chain business in the requested location, they should all receive a rating of Excellent. |
2. Lidl Velkomoravská 488/29 772 00 Olomouc Česká republika | Relevance Excellent When there are multiple results for the chain business in the requested location, they should all receive a rating of Excellent. |
3. Lidl Sladovní 113/1 779 00 Olomouc Česká republika | Relevance Excellent When there are multiple results for the chain business in the requested location, they should all receive a rating of Excellent. |
4. Lidl Nádražní 2445/33 785 01 Šternberk 1 Česká republika | Relevance Good Although this result is not in Olomouc, research shows that, there are only few Lidl stores in Olomouc. Because when there are fewer locations of a chain business inside the requested area, results that are outside it can still be relevant. This is one of two stores that are closest (both at very similar distance) to requested location it receive a rating of Good. |
5. Lidl Újezd 2169/19 796 01 Prostějov Česká republika | Relevance Good Although this result is not in Olomouc, research shows that, there are only few Lidl stores in Olomouc. Because when there are fewer locations of a chain business inside the requested area, results that are outside it can still be relevant. This is one of two stores that are closest (both at very similar distance) to requested location it receive a rating of Good. |
Chain Business with Specific Location Modifier
Location modifiers in the form of streets or full addresses are referred to as specific location modifiers. When the a query includes a specific location modifier, results that satisfy the location intent should not be demoted for distance:
1. KFC Nádražní 1759 370 01 České Budějovice Česká republika | Relevance Navigational KFC is a well-known chain business. Research confirms that there is only one result in the requested specific location. If there is a only a single result present in the specified location it should receive a rating of Navigational. |
2. KFC Pražská třída 28 370 04 České Budějovice Česká republika | Relevance Bad This result does not satisfy the specific location modifier and would not be useful to the user searching only for locations along Nádražní and is therefore rated Bad. However, if there were no results present on this road, consider the location modifier as a general one and demote results based on distance to the road. |
3. KFC České Vrbné 2327 370 11 České Budějovice Česká republika | Relevance Bad This result does not satisfy the specific location modifier and would not be useful to the user searching only for locations along Nádražní and is therefore rated Bad. |
Transit Queries for specific station
When rating transit queries we need to clearly understand the query intent. If you determine that a query has a clear navigational intent, we rate intended result as Navigational and all other results as Bad.
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Results | Rating and Explanation | |
1. Praha-Dolní Počernice Praha Česká republika | Relevance | Navigational |
The query is for a specific station.The result matches the query exactly and fully satisfies the user’s intent for this specific station. It should receive a rating of Navigational. | ||
2. Praha-Kyje Lednická 198 00 Praha Česká republika | Relevance | Bad |
The query is for a specific station with a unique name. The result returned is for a different station and does not satisfy thue user intent. The result is therefore rated Bad. | ||
General Queries for Transit POI in requested locality
When the query is for a non-specific transit POI in a locality, than stations outside of the requested locality can provide a choice of stations in the area for the user. The fewer choices there are available, the farther away the results can be and still be relevant.
CSGL 4.1 [nádraží Ostrava example]relevance is rated Excellent. | |
2. Klatovy město Klatovy Česká republika | Relevance Excellent The query is for a station in locality Klatovy. Returned result is not the only station within the intended locality therefore as per GL 5.16.1 and CSGL 4.1 [nádraží Ostrava example] relevance is rated Excellent. |
3. Bezděkov u Klatov Bezděkov Česká republika | Relevance Good Intent is a train station in locality Klatovy. Returned result is just outside of the intended locality therefore as per GLs. ch. 5.16.1. and CSGLs. ch. 4.1. (nádraží Ostrava example) Relevance is demoted to Good. |
4. Janovice nad Úhlavou Nádražní 340 21 Janovice nad Úhlavou Česká republika | Relevance Acceptable Intent is a train station in locality Klatovy. Returned result isoutside of the intended locality and bit further than closer option above. Therefore as per GLs. ch. 5.16.1. and CSGLs. ch. 4.1. (nádraží Ostrava example) Relevance is demoted to Acceptable. |