2.3.1 Explicit Location – near me concept
If the query contains words like ‘w pobliżu’, ‘w okolicy’, etc., the user location should be considered the explicit location intent
Results | Rating and explanation |
1. McDonald’s | Excellent |
Górczewska 249 | The result is one of the closest McDonald’s |
01-459 Warszawa, Polska | restaurants to the user location. |
2. McDonald’s Partyzancka 1/3 95-200 Pabianice, Polska | Bad (Distance/Prominence) |
The viewport location should be ignored. This result is significantly farther away from the user than many other McDonald’s restaurants. |
2.3.2 Implicit Location – verifying Viewport Age – Stale/Fresh to understand location intent
Query | User and viewport |
[orlen] | User and fresh viewport in Gdańsk |
User is within the fresh viewport, so user location is the implicit location intent.
Results | Rating and explanation |
1. ORLEN Starogardzka 9 83-010 Straszyn, Polska | Excellent |
The result is one of the closest to the user location. | |
2. ORLEN Gronostajowa 1 80-175 Gdańsk, Polska | Good (Distance/Prominence) |
The result is farther away than other real world ORLEN gas stations. | |
3. ORLEN Kaczyńskiego 16 80-365 Gdańsk, Polska | Acceptable (Distance/Prominence) |
The result is significantly farther away than many real world ORLEN gas stations. However, results inside the fresh viewport cannot be rated Bad because of distance alone, so this one should be rated Acceptable. | |
4. ORLEN Kczewo 80 83-304 Kczewo, Polska | Bad (Distance/Prominence) |
The result is significantly farther away than many real world ORLEN gas stations and it’s outside of the fresh viewport. |
Query
When the viewport is stale, the user location should be considered the location intent
Results | Rating and explanation |
1. BP | Excellent |
Przyłęk 125A 64-300 Przyłęk, Polska | The result is the closest to the user location. |
2. BP | Bad (Distance/Prominence) |
Stanisława Przybyszewskiego 39A 60-356 Poznań, Polska | . . The stale viewport should be ignored. This result is significantly further away from the user location than many other BP gas stations. |
5.4 Distance
Viewport and user location should be considered the implicit location intent.
Results | Rating and explanation |
1. Hard Rock Cafe | Excellent |
Długi Targ 35/38 80-830 Gdańsk, Polska | The result is the closest to the viewport location.
|
2. Hard Rock Cafe Złota 59 00-120 Warszawa, Polska | Good (Distance/Prominence) |
The result is significantly farther away, but research confirms that it’s actually the second closest location. | |
3. Hard Rock Cafe Rynek 25 50-101 Wrocław, Polska | Acceptable (Distance/Prominence) |
This result is much farther away than other real world locations. |
Query | User and viewport |
[kraków, floriańska] | Missing (not relevant) |
Query explicitly specifies a street in Kraków.
10.1 Specific Address – Query is for full address, but the result is an entire street
Query | User and viewport |
[husarska 10, rzeszów] | Missing (not relevant) |
Query explicitly specifies a full street address in Kraków.
Results | Rating and explanation |
1. Husarska 10 Husarska 10 35-242 Rzeszów, Polska | Navigational |
This is exactly the street address specified in the query. | |
2. Husarska Husarska Rzeszów, Polska | Acceptable (User Intent issue) |
Result is a whole street, while the query is for a specific, full address. The user would be able to find the street, but not the exact building they are looking for. |
The location intent should be inferred from the viewport and user location.
1. Grunwaldzka 104 | Navigational |
Grunwaldzka 104 85-239 Bydgoszcz, Polska | The result is in Bydgoszcz, so it’s the closest to the user location. |
2. Grunwaldzka 104 | Good (Distance/Prominence) |
Grunwaldzka 104 | The result is farther away from the viewport, but |
60-307 Poznań, Polska | still among the closest locations. |
3. Grunwaldzka 104 | Acceptable (Distance/Prominence) |
Grunwaldzka 104 82-300 Elbląg, Polska | The result is farther away from the viewport than several other matching addresses. |
4. Grunwaldzka 104 | Bad (Distance/Prominence) |
Grunwaldzka 104 36-040 Boguchwała, Polska | The result is very far away from the user with numerous locations located closer. |
10.6.3.1 General Location Modifier
Query | User and viewport |
[mbank tarnobrzeg] | User and fresh viewport near Stalowa Wola |
User and viewport location should be ignored as the location intent is explicitly stated in the query.
Results | Rating and explanation |
1. mBank | Navigational |
pl. Bartosza Głowackiego 45 39-400 Tarnobrzeg, Polska | Research confirms that there is only one mBank location in Tarnobrzeg, so this result should be rated Navigational. |
2. mBank | Good (Distance/Prominence) |
al. Jana Pawła II 2a 37-450 Stalowa Wola, Polska | Since there is only one mBank in Tarnobrzeg, other results should be demoted for distance. This result is the second closest to the explicit location intent. |
3. mBank Sienkiewicza 1 39-300 Mielec, Polska | Acceptable (Distance/Prominence) |
The result is significantly farther away from the location intent than other real world locations |
10.6.3.2 Specific Location Modifier
User and viewport location should be ignored as the location intent is explicitly stated in the query.
Results | Rating and explanation |
1. KFC Legnicka 58 54-204 Wrocław, Polska | Navigational |
The query mentions a chain business along with a specific location – a street in Wrocław. There is just one KFC on Legnicka, Wrocław, so this result should be rated Navigational, since it’s the only one that matches the query perfectly. | |
2. KFC pl. Dominikański 3 50-159 Wrocław, Polska | Bad (User Intent issue) |
Since the query mentions a specific street, any other location doesn’t satisfy the intent. |
Results | Rating and explanation |
1. LOTOS Okrzei 2a 64-920 Piła, Polska | Excellent |
All gas stations within the specific location mentioned in the query should be rated Excellent. | |
2. AMIC Energy Bydgoska 137A 64-920 Piła, Polska | Excellent |
All gas stations within the specific location mentioned in the query should be rated Excellent. | |
3. ORLEN Ujska 12 64-800 Chodzież, Polska | Bad (Distance/Prominence) |
There are many gas stations in Piła, so results located outside this locality are rated Bad. |
