USA – POI Evaluation

Name Accuracy – Partially Correct (4.1.2.)

When rating for Name Accuracy, it is important to pay close attention to differences between the returned name and the POI’s official website or other official resources.

Name Accuracy – Incorrect (4.1.3.)

An Incorrect name is not recognizable with certainty because of either severe misspellings or unnecessary/missing parts in the name.

.

Address Accuracy (5.)

When rating for Address Accuracy, it is important to catch small differences in the returned address compared to the official address on the official website.

•Pay close attention to:

✔Street Number / Street Name

✔Unit/Apt/Ste

✔Locality

✔Region/State

✔Postal Code

•When any address components are rated Incorrect, the entire Address Accuracy is rated Incorrect.

”4

When comparing a result address to an official website address, if the street direction (North, N, East, E, South, S, West, W, etc.) or the street type (St, Dr, Ave, Cir, Blvd. etc.) do not match, the address needs to be verified on the official postal service to determine which address is correct.

Rating Explanation:

The returned street address is 48 13^th St, while the official website includes the cardinal direction of “E” in the street address. The USPS confirms that the street address should include “E” in the street name, as shown on the official website (48 E 13^th St). The appropriate rating is Incorrect – Street Name.

URL Accuracy (7.)

When rating the URL, it is important that the most specific and accurate URL is returned:

states that POIs with international access restrictions on official websites should be released using the

Rate Incorrect: When a sub-page is returned that is not the main page of the official website, the address/contact page of an official website, or a relevant location-specific page, the appropriate rating is Incorrect.

URL Accuracy (7.)

Rating Example: Partially Correct

POI:

McDonald’s

2120 S Loop 256, Palestine, TX 75801, United States

URL:https://www.mcdonalds.com/

.

Explanation: This business has an official location-specific website (https://www.mcdonalds.com/us/en-us/location/tx/palestine/2120-s- loop-256/7237.html), but the listed URL navigates to the parent website for this POI. Location-specific official webpage takes precedence over the main page of an official website.

Rating Example: Incorrect

POI:

Beth Shalom B’Nai Zaken

6601 S Kedzie Ave, Chicago, IL 60629, United States

URL:https://www.facebook.com/bethshalombz.org/

Explanation: This POI has an active official website(https://bethshalombz.org/). The provided URL is the official social media page. If a

returned URL is the POI’s correct social media page, but an official website exists, then the social media page is Incorrect.

.

.

.Category Accuracy (8.)

It is important that the category is accurate and the best fit category available to represent the primary identity of the POI.

Category Accuracy (8.)

Category Accuracy (8.)

.

Rating Example:

Approximate – Category is too

Specific

POI:

Foot Locker

7265 N Kendall Dr

Miami, FL 33156

Category: Men’s Shoe Store

Category Rating: Approximate – Category is too Specific

Rating Explanation: From local knowledge and research on the official Foot Locker website (www.footlocker.com), Foot Locker’s dominant aspect is that it sells women’s and men’s shoes. It would be appropriate to start the category research using the Category Reference List, with a higher-level category (shoe) than was returned (Men’s Shoe Store). From that search, the above options are populated. Reviewing the Descriptions of the available categories, the returned “Men’s Shoe Store” category is too specific for Foot Locker. The correct category would be the more general category “Shoe Store” since the POI sells both men’s and women’s shoes. The appropriate rating is Approximate – Category is too Specific

Category Accuracy (8.)

Rating Example:

Approximate – Category is too General

POI:

Cuticle

842 W Montrose Avenue

Chicago, IL 60613

Category: Beauty Salon

Category Rating: Approximate – Category is too General

.

Rating Explanation: Research on the official POI website ( https://cuticlesaloninc.com) reveals that this POI offers nail services such as manicures and pedicures. It would be appropriate to start the category research in the Category Reference List using the same category that was returned (Beauty Salon). A large list is populated, a portion of which is seen in the first list above. The description of “Beauty Salon” is: “Beauty salons do not have a medical orientation but offer treatments to enhance beauty and offer relaxation.” While this description does not seem wrong, more research should be completed to determine if there is a more specific category available for a nail salon. Entering the word “Nails” is not effective, however “Nail” populated two potential results. “Nail Salon” is described as: “Businesses specializing in manicures, pedicures, and nail enhancement services.” This description more accurately reflects the dominant role of the POI and is the Best Fit category for Cuticle. Therefore, the appropriate rating is Approximate – Category too General.

.

Category Accuracy (8.)

Rating Example

Incorrect

POI

Scherer Bros. Lumber Co.

4797 U.S. Hwy 10

Arden Hills, MN 55112

Category: Contractor Service

Category Rating: Incorrect

Rating Explanation: Online research on the official POI website (www.schererbros.com) shows that this POI primarily sells a variety of building products to contractors and DIY individuals. The POI also provides design services as a secondary, smaller service. It would be appropriate to start the category research in the Category Reference List using the returned category “Contractor Service.” A lengthy list populates, part of which is seen above in the first list. The description of “Contractor Service” is: “services like construction, home remodeling, painting, paving, roofing, or electrical work to improve a home or property. Services are mostly provided by licensed specialists and can be provided by an individual contractor or a company.” This category seems related to the POI but does not sound like a great fit to the primary function of the POI. Entering “building supplies” into the Category Reference List is unsuccessful. Instead, using “building supply” populates a large list. The first result in this list, “Building Supply Store” is described as “A retail business that sells building or construction materials such as bricks, lumber and tiles.” The list further breaks down building supply stores into specific supply types (brick, door, etc.). (Explanation Continued on Next Slide)

Category Accuracy (8.)

Rating Examples:

Incorrect

POI:

Scherer Bros. Lumber Co.

4797 U.S. Hwy 10

Arden Hills, MN 55112

Category: Contractor Service

Rating Explanation Continued: Since Scherer Bros. provides a variety of different building supplies, the higher-level category of “Building Supply Store” is the best fit. To determine the final rating, looking at the category string for the returned result category (Contractor Service) compared to the Best Fit Category that research found (Building Supply Store), it is clear the query strings are quite different. Rather than being a case of Approximate – Too General or Too Specific, the returned category should be rated Incorrect.

POI:

CHASE BANK

1205 Highway 1, Vero Beach, FL 32960, United States

Explanation:

The POI is not a credit union and does not offer this service at any level. As per the guidelines Section 8.1. the correct rating for this category is incorrect. Bank and credit union are different types of services.

Pin Accuracy (9.)

The location of the pin should reflect the most accurate location of the POI based on the available information. Perform research using official resources and street imagery to determine the best-known pin location.

Some POIs share the same space with other POIs within the same building or series of buildings that share a parking lot.

In Order to be Rated:

(With street imagery or other strong evidence available for the exact location of the POI):

Correct: The pin should land on the correct portion of the rooftop for that POI.

Approximate: The pin falls anywhere on the rooftop other than the Correct location or falls within the boundaries of the shared property including the parking lot.

Wrong: The pin falls outside of the boundaries of the shared property.

Next Door: The Next Door rating is not available for shared spaces (See Section 9.2.4.)

Pin Accuracy (9.) Rating Example: Approximate POI:

Kumon

2466 W Schaumburg Rd

Schaumburg, IL 60194

Pin Rating: Approximate

Rating Explanation: TryRating returns a pin on one end of a shared rooftop with multiple street numbers and a shared parking lot. Research in other map providers shows the POI falling more in the middle of the rooftop. Using recent streetview, it can be confirmed that Google’s pin placement is correct and that the TryRating pin is 2 businesses away from the correct portion of the shared rooftop. Since the pin falls on the shared rooftop, the correct rating is Approximate.

Returned Pin:

Map Provider

Pin:

Streetview:

Hours Accuracy (10.)

When rating POI hours, it is important to verify the returned hours using official resources only.

Official Resources: