Business/POI is closed or does not exist: Research shows that the business is closed or that no such business exists at the result address. For chain businesses, always check their store locator first! Please note that if you check this box, you will still need to rate the relevance of the result as if it did exist. Use your best judgment to determine whether the result does not exist, or if the result components are incorrect.
x Checkpoint: When determining if the business is closed, please check to see
User Query: [McDonald’s]
User and Fresh Viewport over Aarhus
McDonald’s
Søndergade 56
8000 Aarhus C
Danmark
Classification: Fast Food
Additional Information:
URL:
Phone:
Business/POI is closed/does not exist: Yes
Relevance: Excellent
Relevance is rated Excellent as this right next to the user’s location. Business/POI is closed or does not exist: This business has closed, and can no longer be found on the official website https://goo.gl/dH9GtG or in the official business registry, you can see they closed in 2015 (https://goo.gl/jDTo4m)
Scenario 2
User Query: [McDonald’s]
User and Fresh Viewport over Taastrup
Result:
McDonald’s
Mårkærvej 15D,
2630 Taastrup,
Denmark
Classification: Fast Food
Additional Information: URL: mcdonalds.com
Phone: +45 39 43 19 99
Business/POI is closed/does not exist: No
Relevance: Excellent
Address Accuracy: Incorrect
Upon researching this result, we find that there is no restaurant at the result address. Our initial thought may be to select Business Closed/does not exist, but per the checkpoint above we want to check.