In our recent quality review, it came to our attention that many analysts have been making mistakes that we consider now to be common issues in your market.
Please take time to review this document as it will help you improve your quality.
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Most analysts rate Address Verification tasks same way as Search 2.0 tasks however there are some fundamental differences between Search 2.0 and Address Verification task types. We would highly encourage to thoroughly read and understand the Global guidelines for Address Verification for rating the Address (section 7) and Pin (section 6) whenever the address is valid or invalid and reasonable.
Below are some of the tables and notes from the GLs which clearly state difference between “Search” and “Address Verification” tasks:
Section 1 (Introduction) Page 2 talks about the difference between the two task types “Search” and “Address verification”
Task Type | Pin | Address |
Search | Reflects the result | Rated independently of the query |
Address Verification | Reflects the query address (not the response address) | Response address rated based on how accurately it reflects the query address |
Every query that returns a response address will show a pin on the map. You will rate the accuracy of each pin’s placement in relation to the query address using this scale: Perfect, Approximate, Next Door, Wrong, Can’t Verify
Note: While in Maps Search the pin should be a reflection of the result address, in Address Verification, the pin is a reflection of the query address (when the address is either Valid or Invalid but Reasonable).
You will rate the response addresses for all query addresses you rated Valid and Invalid but Reasonable. To evaluate the quality of a response address, you must compare it to the Valid query address.
Note: While in Maps Search result addresses are rated independently, in Address Verification, you must rate response addresses in relation to the query address.
Query Address
Is The Query Address Valid or Invalid?
Valid: The query address refers to an existing unique location therefore rated as Valid as per GL Section 3.
17, Civil Lines Rd, Shivaji Nagar, Suraj Nagar, Civil Lines, Jaipur, Rajasthan 302006
What is the Address Accuracy of the Response Address?
Address: Incorrect – Street Number. The address has a different street number which is not the same as Query Address. The address should be rated as Incorrect as per GL Section 7. *
What is the Pin Accuracy of the Response Address?
Pin: Wrong. The pin lands on response address (17 Civil Lines Rd… ) while the pin is expected to be located at the valid query address, therefore pin accuracy will be rated as Wrong as per GL Section 6.
Query Address
Civil Lines, Jaipur, Rajasthan 302006
What is the Address Accuracy of the Response Address?
Address: Incorrect. The address is just a street and missing mandatory address components including Street Number and Sublocality. It will be rated as Incorrect as per GL Section 7.
Query Address
Regency Hotel, 73, Nepean Sea RdVasant Vihar, Malabar Hill, Mumbai, Maharashtra 400006
Is The Query Address Valid or Invalid?
Valid: The query address includes POI name which is not an address component and should be ignored. The rest of address refers to an existing unique location therefore rated as Valid as per GL Section 3.
73, Nepean Sea Rd, Vasant Vihar, Malabar Hill, Mumbai, Maharashtra 400006
What is the Address Accuracy of the Response Address?
Address: Correct. The response address is accurate and refers to the same unique address as the query address. The address is rated as Correct.
What is the Pin Accuracy of the Response Address?
Pin: Wrong. The pin lands on a different rooftop than the query address, therefore pin accuracy will be rated as Wrong as per GL Section 6.
Query Address
A 20, Cross Rd B, M.I.D.C, Mulgaon, Andheri East, Mumbai, Maharashtra 400093
Is The Query Address Valid or Invalid?
Valid: The query address refers to an existing unique location therefore rated as Valid as per GL Section 3.
A 20, Cross Rd B, M.I.D.C, Mulgaon, Andheri, Mumbai, Maharashtra 400093
What is the Address Accuracy of the Response Address?
Address: Incorrect – Country Specific Issue. The response address is refers to the same location as the query address, however the response address is missing a sub-locality direction (Andheri East), therefore it should be rated Incorrect as per CSGL.
What is the Pin Accuracy of the Response Address?
Pin: Perfect. The pin lands on the rooftop of valid query address, therefore pin accuracy will be rated as Perfect as per GL Section 6.
Query Address
40, Siddaiah Rd, near MTR, Doddamavalli, Sudhama Nagar, Bengaluru, Karnataka 560002
Is The Query Address Valid or Invalid?
Valid: The query address refers to an existing unique location therefore rated as Valid as per GL Section 3.
MTR, 14, Lal Bagh Main Rd, Doddamavalli, Sudhama Nagar, Bengaluru, Karnataka 560027
What is the Address Accuracy of the Response Address?
Address: Incorrect. The response address has incorrect street number, street name and postal code. It should be rated as Incorrect as per GL Section 7.
What is the Pin Accuracy of the Response Address?
Pin: Wrong. The pin does not land on the rooftop of the query address. Even though it is landing on the response address (which is rated incorrect), pin will be rated as Wrong as per GL Section 6. ,